Web Designer / Digital Marketing Specialist at Gulf Craft Trading & Services WLL

Gulf Craft Trading & Services WLL; Doha; On-site; QAR 60,000 - 100,000; Full time

Job summary

Gulf Craft Trading & Services WLL in Doha, DAW, QA is seeking a hands-on Web Designer / Digital Marketing Specialist to manage and enhance its online presence. The role combines design, content creation, and analytics to drive engagement and lead generation.

You will design and maintain the company website, run campaigns, manage social media, optimize content for SEO, and produce regular performance reports. The ideal candidate has Wordpress, HTML/CSS, SEO, and graphic design skills.

Qualifications

• Bachelor’s degree in Marketing or related field.
• Minimum 2–3 years of relevant web design or digital marketing experience.
• Strong knowledge of CMS, preferably WordPress.
• HTML/CSS; basic JavaScript is a plus.
• Knowledge of SEO, SEM, Google Analytics & Google Search Console.
• Experience managing social media campaigns.
• Proficiency in Canva, Adobe Photoshop, Illustrator.
• Strong written and verbal communication; able to work independently.

Responsibilities

• Design, update, and maintain the company website.
• Create responsive pages for desktop and mobile.
• Manage digital marketing campaigns and social media presence.
• Implement basic SEO and monitor website performance.
• Produce digital content and promotional materials.
• Coordinate with external developers or IT providers as needed.
• Prepare periodic website and digital marketing performance reports.
• Ensure branding consistency across channels.

Skills

WordPress

HTML/CSS

SEO/SEM

Google Analytics

Content Management

Social media management

Graphic design basics

Communication skills

Independent work

Education

Bachelor’s degree in Marketing or related field

Tools

WordPress

Canva

Adobe Photoshop

Adobe Illustrator

Google Ads

Meta Business Suite

Facebook Ads

Google Analytics

Job description

Apply for Web Designer / Digital Marketing Specialist at Gulf Craft Trading & Services WLL in Doha, DAW, QA. This Full time on site position offers great opportunities for career growth.

Job Summary

We are looking for a creative and results-driven Web Designer / Digital Marketing Specialist to manage and enhance our company’s online presence. The successful candidate will be responsible for website design and maintenance, digital marketing campaigns, social media management, SEO, content creation, online advertising, and digital performance analysis. The ideal candidate should have a strong combination of web design, digital marketing, graphic design, and analytical skills, with the ability to manage multiple digital activities independently.

Key Responsibilities

• Web Design & Website Management
  • Design, develop, update, and maintain the company website.
  • Create responsive and user-friendly web pages for desktop and mobile devices.
  • Update website content, images, products/services, job vacancies, and company information.
  • Ensure website functionality, usability, loading speed, and basic security.
  • Implement basic SEO practices and optimize website content for search engines.
  • Monitor website traffic and performance using relevant analytics tools.
  • Coordinate with external developers or IT providers when required.
• Digital Marketing
  • Develop and implement digital marketing campaigns aligned with company objectives.
  • Manage the company’s social media platforms and overall online presence.
  • Create engaging digital content, including social media posts, graphics, banners, and promotional materials.
  • Plan and maintain a social media content calendar.
  • Manage paid digital advertising campaigns when required.
  • Conduct keyword research and support SEO initiatives.
  • Monitor digital marketing trends and recommend new strategies and platforms.
  • Track campaign performance and prepare regular reports.
• Content & Branding
  • Create and edit marketing materials for digital platforms.
  • Maintain consistency of company branding across the website and social media channels.
  • Work with internal departments to collect information and develop relevant digital content.
  • Assist with presentations, newsletters, email campaigns, and other digital marketing materials.
  • Create content suitable for recruitment, corporate branding, and business promotion.
• Analytics & Reporting
  • Monitor website traffic, user engagement, social media performance, leads, and campaign results.
  • Analyze digital marketing data and identify opportunities for improvement.
  • Monitor search engine rankings and organic traffic.
  • Prepare periodic website and digital marketing performance reports for management.
  • Recommend improvements based on campaign and website analytics.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Information Technology, Web Design, Communications, or a related field.
• Minimum 2–3 years of relevant experience in web design, digital marketing, or a similar position.
• Strong knowledge of website design and content management systems, preferably WordPress.
• Knowledge of HTML and CSS; basic JavaScript knowledge is an advantage.
• Good understanding of SEO, SEM, Google Analytics, and Google Search Console.
• Experience managing social media platforms and digital marketing campaigns.
• Proficiency in graphic design tools such as Canva, Adobe Photoshop, Adobe Illustrator, or equivalent.
• Strong written and verbal communication skills.
• Creative, organized, detail-oriented, and able to manage multiple tasks.
• Ability to work independently and meet deadlines.

Preferred Skills

• WordPress and other CMS platforms
• HTML / CSS
• SEO / SEM
• Google Analytics
• Google Search Console
• Google Ads
• Meta Business Suite
• Facebook & Instagram Ads
• Social media management
• Canva
• Adobe Creative Suite
• Email marketing
• Basic video editing
• Website analytics and reporting
• Digital content creation

Key Performance Indicators (KPIs)

• Increase in website traffic and user engagement
• Improvement in search engine rankings and organic traffic
• Growth in social media followers and engagement
• Digital campaign performance and lead generation
• Timely and accurate website updates
• Improvement in overall online visibility and digital presence

What We Are Looking For

We are seeking a hands-on digital professional who can combine creativity with technical and analytical skills. The ideal candidate should be capable of managing the company’s website and social media platforms while continuously identifying ways to improve our digital visibility, engagement, and lead generation.

Work Location: In person