Senior Multi-Brand Social Media Strategist

Gender; Doha; On-site; QAR 180,000 - 300,000; Full time

Job summary

QC+ is seeking a Social Media & Content Strategist to own the social media and content strategy across all brands. You will define pillars, platform strategies, publishing frameworks, audience segmentation, and performance plans that drive growth, engagement, and demand.

Work closely with Brand Managers, PR, and Production teams to align with brand positioning and campaigns, brief content production, set quality standards, and ensure agency content meets in-house benchmarks.

Qualifications

• Bachelor's degree in Marketing, Communications, Media, or a related field.
• 8 to 10 years of experience in social media strategy and digital content development, with progressive responsibility.
• Proven experience leading social media and content strategy across multi-brand or multi-channel portfolios.
• Strong understanding of analytics tools, platform insights, and content performance measurement.
• Experience briefing and directing content production teams, including video, design, and copywriting.
• Experience setting standards for and overseeing agency-produced social media content.
• Experience in hospitality, lifestyle, or cultural sectors is preferred.
• GCC or Middle East experience is strongly preferred.

Responsibilities

• Develop and own the overall social media and content strategy aligned with organisational and brand objectives.
• Define content pillars, platform-specific approaches, and audience segmentation strategies for each brand.
• Maintain distinct brand identities across the portfolio while ensuring strategic coherence and cross-brand synergies.
• Identify trends, cultural moments, and content opportunities that enhance visibility and relevance.
• Lead experimentation across formats including reels, carousels, stories, short-form video, and emerging platform features.
• Build and manage structured content calendars across all brands and platforms, ensuring consistency and clarity of messaging.
• Work closely with Brand Managers to translate brand priorities, campaign objectives, and business targets into content plans.
• Align content calendars with PR & Communications narratives, partnership activations, and seasonal moments.
• Ensure content planning cycles are disciplined, with adequate lead time for production and approval.
• Lead the social media and content strategy for major campaigns, including seasonal launches, chef collaborations, cultural programming, membership drives, and partnership activations.
• Develop campaign-specific content frameworks covering messaging, format mix, platform deployment, and sequencing.
• Collaborate with Brand Managers and PR & Communications to ensure campaigns are amplified cohesively across organic, paid, and earned channels.
• Conduct post-campaign content performance reviews with clear learnings and recommendations.
• Translate content strategy into clear, actionable creative briefs for content production teams.
• Set and enforce content quality standards, platform specifications, and brand consistency across all output.
• Review and approve content before publication to ensure strategic alignment and production quality.
• Ensure agency-produced social media content meets the same standards and frameworks as in-house content.
• Own social media performance tracking across all brands, monitoring engagement quality, audience growth, conversion signals, and content effectiveness.
• Provide regular performance reporting to Brand Managers and senior leadership with clear insights and optimisation recommendations.
• Optimise content strategy, format mix, and posting cadence based on data and audience insights.
• Work with the Digital Marketing Specialist to align organic content performance with paid media strategy.
• Define and maintain community management guidelines, response frameworks, and escalation protocols across all brand accounts.
• Set tone of voice standards for community interaction, ensuring consistency with each brand s positioning.
• Provide guidance to Marketing Specialists and agency teams on best practices for community engagement.
• Monitor audience sentiment and surface insights that inform content and brand strategy.
• Set content frameworks, quality benchmarks, and brand standards that external agency partners must follow for social media content production for accounts managed by external agencies.
• Review agency-produced content plans and output to ensure alignment with brand positioning and platform strategy.
• Provide structured feedback to agencies.
• Collaborate with Brand Managers on agency performance reviews as they relate to social media and content quality.
• Qualifications
• Bachelor s degree in Marketing, Communications, Media, or a related field.
• 8 to 10 years of experience in social media strategy and digital content development, with progressive responsibility.
• Proven experience leading social media and content strategy across multi-brand or multi-channel portfolios.
• Strong understanding of analytics tools, platform insights, and content performance measurement.
• Experience briefing and directing content production teams, including video, design, and copywriting.
• Experience setting standards for and overseeing agency-produced social media content.
• Experience in hospitality, lifestyle, or cultural sectors is preferred.
• GCC or Middle East experience is strongly preferred.
• Key Attributes
• Strategic thinker with strong digital fluency and platform expertise.
• Deep understanding of audience behaviour, content trends, and platform dynamics across Instagram, TikTok, YouTube, LinkedIn, and emerging channels.
• Ability to maintain distinct brand voices across a diverse portfolio while ensuring strategic coherence.
• Analytical mindset with the ability to translate data into actionable content decisions.
• Strong creative judgment able to evaluate content quality and provide clear, constructive direction.
• Confident communicator who can lead through influence, particularly when briefing production teams and setting standards for agency partners.
• Highly organised and deadline-driven, with the ability to manage multiple brands and content streams simultaneously.
• Comfortable operating in a fast-paced environment where priorities shift and adaptability is essential.

Skills

Social media strategy

Content strategy

Analytics tools

Content production briefing

Agency management

Education

Bachelor's degree in Marketing, Communications, Media, or a related field

Tools

Google Analytics

Job description

QC+ is seeking a Social Media & Content Strategist to own the social media and content strategy across all brands. You will define pillars, platform strategies, publishing frameworks, audience segmentation, and performance plans that drive growth, engagement, and demand.

Work closely with Brand Managers, PR, and Production teams to align with brand positioning and campaigns, brief content production, set quality standards, and ensure agency content meets in-house benchmarks.