Senior Loyalty Campaigns Lead — Data-Driven Growth

Keka Technologies Private Limited; Lusail; On-site; QAR 120,000 - 180,000; Full time

Benefits offered by this job

Global Vibes

Brain Boosters

Flexible Time Off

Agile Everything

Job summary

Snoonu is Qatar’s homegrown Super App, delivering prime loyalty experiences through the Royal Club program. We seek a Senior Loyalty Specialist to translate strategy into campaigns and operational excellence, overseeing coins economy, tiers, and benefits with a data-driven mindset.

You will collaborate with product, CRM, finance, and commercial teams to optimize member engagement, retention, and lifetime value across channels, while driving analytics-driven improvements in a fast-paced

Qualifications

• Bachelor's degree in Marketing, Business Administration, Customer Experience, Data Analytics, or a related field.
• 3–4 years of loyalty programs, CRM, lifecycle marketing, or customer engagement.
• Proven track record of executing and optimizing loyalty campaigns with measurable business impact.
• Strong analytical skills with reporting tools, dashboards, and data interpretation.

Responsibilities

• Execute loyalty strategy and translate direction into campaigns and initiatives.
• Drive performance of Royal Club program incl. coins, redemption, tiers, and benefits fulfillment.
• Develop data-driven recommendations for enhancements and partnerships.
• Prepare analyses and benchmarks for roadmap planning.
• Design and execute complex loyalty campaigns from brief to analysis.
• Build segmentation and personalization for multi-channel communications.
• Run A/B and multivariate testing to optimize conversion and engagement.
• Track loyalty KPIs and report enrollment, active members, earn/burn, NPS.
• Coordinate with Product, CRM, Finance, and Commercial teams.
• Coordinate with external partners for integrations and campaigns.
• Ensure alignment with Growth goals.

Skills

Loyalty programs

CRM

Lifecycle marketing

Data analytics

SQL

BI tools

Segmentation

Personalization

Campaign management

Stakeholder comms

Education

Bachelor's degree in Marketing/Business

Tools

SQL

BI tools

Job description

Snoonu is Qatar’s homegrown Super App, delivering prime loyalty experiences through the Royal Club program. We seek a Senior Loyalty Specialist to translate strategy into campaigns and operational excellence, overseeing coins economy, tiers, and benefits with a data-driven mindset.

You will collaborate with product, CRM, finance, and commercial teams to optimize member engagement, retention, and lifetime value across channels, while driving analytics-driven improvements in a fast-paced