Senior Loyalty Specialist

Snoonu; Lusail; On-site; QAR 120,000 - 210,000; Full time

Benefits offered by this job

Global Vibes – Collaborate with a全球团队.

Brain Boosters – Learning budgets, and

Builder’s Playground – Autonomy in own

Flexible Time Off – Generous leave and

Agile Everything – Scrum across teams

Job summary

Snoonu, Qatar’s homegrown Super App, is seeking a Senior Loyalty Specialist to drive the Royal Club strategy and ensure day‑to‑day program performance across campaigns, member experience, analytics, and cross‑functional coordination.

You will partner with the Loyalty Program Manager to translate vision into campaigns, manage coins economy, tier benefits, and multi‑channel communications while delivering measurable improvements in member value and retention.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Customer Experience, Data Analytics, or a related field.
• 3–4 years of experience in loyalty programs, CRM, lifecycle marketing, or customer engagement.
• Proven track record of executing and optimizing loyalty campaigns that delivered measurable business impact.
• Strong analytical skills with hands‑on experience in reporting tools, dashboards, and data interpretation (SQL or BI tools a plus).
• Solid understanding of loyalty economics — points/coins systems, earn/burn mechanics, tier models, and program P&L.
• Experience managing multi‑channel campaigns (in‑app, push, email, SMS) with a segmentation and personalization mindset.
• Excellent stakeholder management and communication skills; comfortable presenting to senior leadership.

Responsibilities

• Execute the loyalty strategy set by the Loyalty Program Manager, translating program direction into campaigns, operational workflows, and member-facing initiatives.
• Drive the ongoing performance of the Royal Club program, including Coins economy operations, Redemption Center execution, tier management, and benefit fulfillment.
• Develop data-driven recommendations for program enhancements, new features, and commercial partnerships that support member LTV and retention goals.
• Support the quarterly loyalty roadmap planning process by preparing analyses, business cases, and market benchmarks for the Loyalty Program Manager.
• Design and execute complex loyalty campaigns — onboarding, engagement, win‑back, seasonal, and partner‑driven — from brief through post‑campaign analysis.
• Build and refine segmentation strategies and personalization frameworks for multi‑channel loyalty communications (in‑app, push, email, SMS).
• Run campaign experimentation (A/B and multivariate testing) to continuously optimize conversion, engagement, and redemption rates.
• Track and report on loyalty‑specific KPIs including enrollment rate, active member %, earn/​burn ratio, program cost‑to‑revenue, and NPS.
• Serve as a key loyalty point of contact across the organization — coordinating with Product, CRM, Finance, and Commercial teams to keep initiatives on track.
• Coordinate with external partners and vendors on loyalty integrations, co‑branded campaigns, and benefit sourcing.
• Ensure alignment between loyalty execution and broader Growth department goals (acquisition, retention, monetization).

Skills

Loyalty strategy

CRM

Lifecycle marketing

Data analytics

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

SQL

BI tools

Job description

Welcome to Your Next Adventure!

The Senior Loyalty Specialist is responsible for executing the strategic vision and maintaining the day-to-day performance of Snoonu's Royal Club loyalty program. Working closely with the Loyalty Program Manager, this role drives strategy forward, translates program direction into operational reality, and ensures the program runs at a consistently high standard across campaigns, member experience, analytics, and cross-functional coordination.

Welcome to Your Next Adventure!

The Senior Loyalty Specialist is responsible for executing the strategic vision and maintaining the day-to-day performance of Snoonu's Royal Club loyalty program. Working closely with the Loyalty Program Manager, this role drives strategy forward, translates program direction into operational reality, and ensures the program runs at a consistently high standard across campaigns, member experience, analytics, and cross-functional coordination.

What You’ll Get Your Hands On

• Execute the loyalty strategy set by the Loyalty Program Manager, translating program direction into campaigns, operational workflows, and member-facing initiatives.
• Drive the ongoing performance of the Royal Club program, including Coins economy operations, Redemption Center execution, tier management, and benefit fulfillment.
• Develop data-driven recommendations for program enhancements, new features, and commercial partnerships that support member LTV and retention goals.
• Support the quarterly loyalty roadmap planning process by preparing analyses, business cases, and market benchmarks for the Loyalty Program Manager.
• Design and execute complex loyalty campaigns — onboarding, engagement, win‑back, seasonal, and partner‑driven — from brief through post‑campaign analysis.
• Build and refine segmentation strategies and personalization frameworks for multi‑channel loyalty communications (in‑app, push, email, SMS).
• Run campaign experimentation (A/B and multivariate testing) to continuously optimize conversion, engagement, and redemption rates.
• Track and report on loyalty‑specific KPIs including enrollment rate, active member %, earn/​burn ratio, program cost‑to‑revenue, and NPS.
• Serve as a key loyalty point of contact across the organization — coordinating with Product, CRM, Finance, and Commercial teams to keep initiatives on track.
• Coordinate with external partners and vendors on loyalty integrations, co‑branded campaigns, and benefit sourcing.
• Ensure alignment between loyalty execution and broader Growth department goals (acquisition, retention, monetization).

The Magic You Bring

• Bachelor's degree in Marketing, Business Administration, Customer Experience, Data Analytics, or a related field.
• 3–4 years of experience in loyalty programs, CRM, lifecycle marketing, or customer engagement.
• Proven track record of executing and optimizing loyalty campaigns that delivered measurable business impact.
• Strong analytical skills with hands‑on experience in reporting tools, dashboards, and data interpretation (SQL or BI tools a plus).
• Solid understanding of loyalty economics — points/coins systems, earn/​burn mechanics, tier models, and program P&L.
• Experience managing multi‑channel campaigns (in‑app, push, email, SMS) with a segmentation and personalization mindset.
• Excellent stakeholder management and communication skills; comfortable presenting to senior leadership.

Bonus Points If You Have

• Customer obsession — deeply understands member needs, behaviors, and pain points.
• Strong collaboration skills — builds trust across functions and seniority levels.

Inside Snoonu’s Universe

Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.

The Dream We’re Chasing

To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.

The Quest We’re On

To radically transform how people live by leveraging technology to connect them with endless possibilities.

Our Everyday Superpowers

Be Customer Obsessed

“Focus on the customer and all else will follow.”

Act with Integrity

“We are honest, ethical, and trustworthy in everything we do.”

Be Curious and Creative

“We constantly innovate and create solutions to bring a lasting positive impact.”

Lead by Example and Take Ownership

“Be the change you want to see and take ownership.”

Work Smart and Deliver Results

“You can do more by doing less, better, and faster.”

It’s All About People

“Be a team player; together we are stronger.”

Real Builders Ship

“We turn ideas into products, plans into action, and challenges into opportunities.”

Perks & Worklife Magic At Snoonu

• Global Vibes – Collaborate with a worldwide crew.
• Brain Boosters – Learning budgets, access to courses, and tools for your growth.
• Builder’s Playground – Own your tasks, own your path! We’re big on autonomy.
• Flexible Time Off – We take recharging seriously. Generous leave and wellness policies.
• Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops.

Great Place to Work® Certified

We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.

Certified for Excellence

Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world‑class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.

Beyond the Code: Giving Back Matters

We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco‑conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.

Diversity Isn’t Just a Buzzword

At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.