Loyalty Growth Lead — Campaigns & Personalization

Snoonu; Lusail; On-site; QAR 120,000 - 210,000; Full time

Benefits offered by this job

Global Vibes – Collaborate with a全球团队.

Brain Boosters – Learning budgets, and

Builder’s Playground – Autonomy in own

Flexible Time Off – Generous leave and

Agile Everything – Scrum across teams

Job summary

Snoonu, Qatar’s homegrown Super App, is seeking a Senior Loyalty Specialist to drive the Royal Club strategy and ensure day‑to‑day program performance across campaigns, member experience, analytics, and cross‑functional coordination.

You will partner with the Loyalty Program Manager to translate vision into campaigns, manage coins economy, tier benefits, and multi‑channel communications while delivering measurable improvements in member value and retention.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Customer Experience, Data Analytics, or a related field.
• 3–4 years of experience in loyalty programs, CRM, lifecycle marketing, or customer engagement.
• Proven track record of executing and optimizing loyalty campaigns that delivered measurable business impact.
• Strong analytical skills with hands‑on experience in reporting tools, dashboards, and data interpretation (SQL or BI tools a plus).
• Solid understanding of loyalty economics — points/coins systems, earn/burn mechanics, tier models, and program P&L.
• Experience managing multi‑channel campaigns (in‑app, push, email, SMS) with a segmentation and personalization mindset.
• Excellent stakeholder management and communication skills; comfortable presenting to senior leadership.

Responsibilities

• Execute the loyalty strategy set by the Loyalty Program Manager, translating program direction into campaigns, operational workflows, and member-facing initiatives.
• Drive the ongoing performance of the Royal Club program, including Coins economy operations, Redemption Center execution, tier management, and benefit fulfillment.
• Develop data-driven recommendations for program enhancements, new features, and commercial partnerships that support member LTV and retention goals.
• Support the quarterly loyalty roadmap planning process by preparing analyses, business cases, and market benchmarks for the Loyalty Program Manager.
• Design and execute complex loyalty campaigns — onboarding, engagement, win‑back, seasonal, and partner‑driven — from brief through post‑campaign analysis.
• Build and refine segmentation strategies and personalization frameworks for multi‑channel loyalty communications (in‑app, push, email, SMS).
• Run campaign experimentation (A/B and multivariate testing) to continuously optimize conversion, engagement, and redemption rates.
• Track and report on loyalty‑specific KPIs including enrollment rate, active member %, earn/​burn ratio, program cost‑to‑revenue, and NPS.
• Serve as a key loyalty point of contact across the organization — coordinating with Product, CRM, Finance, and Commercial teams to keep initiatives on track.
• Coordinate with external partners and vendors on loyalty integrations, co‑branded campaigns, and benefit sourcing.
• Ensure alignment between loyalty execution and broader Growth department goals (acquisition, retention, monetization).

Skills

Loyalty strategy

CRM

Lifecycle marketing

Data analytics

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

SQL

BI tools

Job description

Snoonu, Qatar’s homegrown Super App, is seeking a Senior Loyalty Specialist to drive the Royal Club strategy and ensure day‑to‑day program performance across campaigns, member experience, analytics, and cross‑functional coordination.

You will partner with the Loyalty Program Manager to translate vision into campaigns, manage coins economy, tier benefits, and multi‑channel communications while delivering measurable improvements in member value and retention.