Retail Media Specialist – Strategic FMCG Partnerships
Snoonu
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Benefits offered by this job
Job summary
Snoonu seeks a relationship-focused Retail Media Specialist to drive annual revenue from FMCG/CPG brands in Qatar and across the GCC. You’ll manage JBPs, sell ongoing campaigns, and identify incremental opportunities while partnering with brand principals, distributors, and agencies.
You will lead cross-functional efforts, present performance-driven proposals, and optimize ROAS with a data-driven mindset. Regional travel is expected.
Qualifications
- 3+ years in FMCG/KAM, e-commerce partnerships or retail media sales in GCC.
- Strong communication, presentation and storytelling abilities.
- Arabic and English fluency at executive level.
Responsibilities
- Structure, negotiate and close JBPs with top FMCG brands.
- Proactively sell campaigns and activations across the year.
- Cultivate high-level partnerships with brand principals and agencies in Qatar, UAE and KSA.
- Develop compelling pitches, proposals and campaign packages.
- Track pipeline from prospecting to post-campaign review.
Skills
Education
Job description
We are looking for a relationship-focused Retail Media Specialist to drive annual revenue from FMCG/CPG brands. This full-cycle role involves negotiating Joint Business Plans (JBPs) during the planning period (Q4–Q1) and active selling throughout the rest of the year—including ongoing campaigns, seasonal activations, and prospecting for new partners. As part of the Corporate Partnerships team, you will act as a cross-vertical commercial bridge, serving as the primary point of contact for decision-makers and maximizing revenue.
- Structure, negotiate, and close annual Joint Business Plans (JBPs) and framework agreements with top-tier global and regional FMCG/CPG brands
- Position Snow's full retail media product suite as a core value driver within JBP conversations, articulating ROI through ROAS, incremental sales lift, audience targeting, and first-party data capabilities.
- Secure annual committed spend and preferred-partner status across our retail media, promotional, and co-marketing inventory.
- Proactively sell retail media campaigns, sponsored placements, and co-funded activations to FMCG brands and their media agencies on an ongoing basis — not only during JBP cycles.
- Identify and close incremental revenue opportunities tied to seasonal peaks (e.g Ramadan, Back to School, National Day, Summer, Black Friday/White Friday), new product launches, brand relaunches, and category events.
- Identify, prospect, and onboard non-investing brand partners to scale retail media network beyond existing accounts.
- Upsell and cross-sell existing partners into higher-value packages, new media formats, and multi-channel activations as retail media products evolve.
- Manage mid-year budget reviews with partners, using campaign performance data to unlock incremental spend and renew commitments.
- Cultivate and nurture high-level commercial partnerships with key FMCG brand principals, regional distributors, and media agencies throughout Qatar, the UAE, and KSA.
- Conduct regular Quarterly Business Reviews (QBRs) with key partners — presenting performance results, market insights, and next-quarter opportunities to keep commercial momentum between JBP windows.
- Develop and present compelling pitch decks, commercial proposals, and campaign packages tailored to each brand's marketing objectives, seasonal calendar, and trade budget structure.
- Collaborate internally — while maintaining strategic neutrality — with Grocery, Snowmart, and Retail Media Ops teams to gather performance data, inventory availability, and campaign capabilities that strengthen commercial proposals.
- Track and manage the full commercial pipeline: from prospecting and proposal through negotiation, contract execution, campaign delivery, and post-campaign performance review.
- Monitor competitive retail media and trade marketing developments across the GCC e-commerce landscape to refine Snow's value proposition and pricing.
- Provide regular commercial intelligence, revenue forecasting, and pipeline reporting to the Director of Retail Media, CCO, and CEO.
- Availability to travel regionally to Dubai and KSA for negotiations and relationship-building.
- Professional background: 3+ years in FMCG Key Account Management, E-Commerce Partnerships, or Retail Media Sales within the GCC, supported by a relevant Bachelor's degree.
- Commercial Expertise: Proven track record in revenue generation through JBPs and campaign sales, with a deep understanding of trade marketing budgets and retail media ROI metrics.
- Communication Skills: Bilingual proficiency in Arabic and English with executive-level presentation and storytelling abilities.
- Direct experience at a Q-commerce, e-grocery, or online marketplace platform.
- Experience managing or selling retail media products (sponsored products, display, co-funded campaigns, CPC/CPM models).
- Existing professional relationships with FMCG commercial or trade marketing decision-makers in Qatar and/or UAE.
- Experience managing a sales pipeline with a mix of annual contracts and shorter-cycle campaign deals simultaneously.
Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.
To radically transform how people live by leveraging technology to connect them with endless possibilities.
“Focus on the customer and all else will follow.”
“We are honest, ethical, and trustworthy in everything we do.”
“We constantly innovate and create solutions to bring a lasting positive impact.”
“Be the change you want to see and take ownership.”
“You can do more by doing less, better, and faster.”
“Be a team player; together we are stronger.”
“We turn ideas into products, plans into action, and challenges into opportunities.”
Collaborate with a worldwide crew.
Learning budgets, access to courses, and tools for your growth.
Own your tasks, own your path! We’re big on autonomy.
We take recharging seriously. Generous leave and wellness policies.
Scrum isn’t a buzzword here. It’s how we roll, from product to ops.
We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.
Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.
We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.
At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
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