Head of Performance Marketing
Keka Inc.
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Benefits offered by this job
Job summary
Snoonu is Qatar’s homegrown Super App enabling fast delivery, shopping, and more. We seek a Head of Performance to lead the performance marketing function, setting the commercial strategy to convert spend into customer acquisition and revenue.
You will oversee paid media, organic growth, and new-customer acquisition through to first order. Ideal candidates bring 6+ years in performance/digital growth marketing, strong analytics, and leadership experience across multiple channels in a marketplace
Qualifications
- 6+ years in Performance Marketing, Digital Marketing, Growth Marketing, or Customer Acquisition.
- Demonstrated leadership of digital campaigns at scale across paid channels.
- Strong knowledge of analytics, attribution models, conversion optimization, and measurement.
- Experience managing significant marketing budgets and delivering acquisition growth.
- Regional GCC or Middle East market experience preferred.
Responsibilities
- Develop and recommend performance marketing strategy aligned with growth objectives.
- Budget allocation across User Acquisition and Digital Marketing; manage overall spend.
- Set CPO and CAC targets and drive KPI delivery.
- Coordinate UA and Digital Marketing to optimize paid and organic growth.
- Define KPIs and reporting; enable analytics infrastructure and martech tooling.
- Explore new channels and market expansion based on data.
Skills
Education
Tools
Job description
The Head of Performance is responsible for l eading the performance marketing function across user acquisition and digital marketing, setting the commercial strategy that converts marketing spend into customer acquisition and revenue at target efficiency. Accountable for blended performance outcomes across the paid media mix, organic growth channels, and the new-customer acquisition funnel through to first order.
- Develop and recommend the performance marketing strategy to the Director of Growth & Performance Marketing, translating business growth objectives into investment priorities and target-setting across the function.
- Recommend budget allocation across User Acquisition and Digital Marketing and manage total spend within the approved envelope; Senior Managers manage day-to-day pacing and channel-level allocation within their teams.
- Set blended CPO and CAC targets for the function and hold Senior Managers accountable to channel-level and cluster-level KPI delivery against those targets.
- Ensure the UA and Digital Marketing teams operate as a coordinated acquisition engine — identifying gaps, resolving channel overlap, and driving synergies between paid acquisition, paid awareness, and organic growth.
- Define the performance KPIs and reporting requirements for the function; work with Marketing Efficiency on the analytics infrastructure, attribution models, and martech tooling needed to support them.
- Evaluate and recommend new channel opportunities, market expansion strategies, and investment shifts based on commercial performance data and market trends.
- Partner with Finance on budget phasing reconciliation and with the Head of CRM on a clear acquisition-to-growth handoff definition, ensuring acquisition and retention are measured on clean, non-overlapping populations.
- Coordinate with the Head of Loyalty, Partnerships & Subscriptions on paid subscriber acquisition for S+, ensuring performance marketing supports subscription growth targets.
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field.
- 6+ years of experience in Performance Marketing, Digital Marketing, Growth Marketing, or Customer Acquisition, with at least 2 years in a team leadership role.
- Proven experience leading digital marketing campaigns at scale across multiple paid channels.
- Solid understanding of Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, DSPs, and other digital advertising platforms.
- Advanced knowledge of marketing analytics, attribution models, conversion optimization, and campaign measurement.
- Experience managing significant marketing budgets and delivering measurable acquisition growth.
- Strong analytical, strategic, commercial, and financial acumen.
- Experience in a marketplace, delivery, or on-demand business model.
- Familiarity with mobile-first acquisition strategies and app growth.
- MBA or Master's degree in a relevant field.
- Regional experience in the GCC or Middle East market.
Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, shopping, and more – all in one place. Powered by tech, driven by a global team, and obsessed with making life easier.
To be the first Qatari Ultra App that propels the region and its community through innovation and technology. We have global ambitions where what we do surpasses norms and limitations every time.
To radically transform how people live by leveraging technology to connect them with endless possibilities.
“Focus on the customer and all else will follow.”
“We are honest, ethical, and trustworthy in everything we do.”
“We constantly innovate and create solutions to bring a lasting positive impact.”
“Be the change you want to see and take ownership.”
“You can do more by doing less, better, and faster.”
“Be a team player; together we are stronger.”
“We turn ideas into products, plans into action, and challenges into opportunities.”
Collaborate with a worldwide crew.
Learning budgets, access to courses, and tools for your growth.
We take recharging seriously. Generous leave and wellness policies.
Scrum isn’t a buzzword here. It’s how we roll, from product to ops.
We’re certified as a Great Place to Work®, a recognition that celebrates a culture we’ve built together where people come first, always. This certification reflects our commitment to creating a workplace where everyone feels valued, empowered, and inspired to do their best work.
Our ISO 9001:2015 and ISO 45001:2018 certifications demonstrate our dedication to world-class quality and a safe, supportive workplace, reinforcing our promise to deliver exceptional service while prioritizing the wellbeing of our people.
We don’t just build apps. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission.
At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here.
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