Product Marketing Specialist

ABB; Doha; On-site; QAR 90,000 - 130,000; Full time

Job summary

ABB in Doha seeks an experienced Product Marketing professional to implement regional marketing strategies aligned with the global plan. You will drive product knowledge, provide training, and support Sales to grow orders and service offerings in Low Voltage/System markets.

The role emphasizes delivering value propositions, budgeting, and continuous improvement while collaborating with multiple divisions. Onsite work in Doha with strong cross-functional exposure.

Qualifications

• 8+ years of experience in Low Voltage System, MCC and Busways product marketing.
• Strong knowledge of Low Voltage System, IEC standards and Digital Relays.
• Experience in Oil & Gas and Data Center markets is preferred.
• Fluent English; Arabic language is a plus.

Responsibilities

• Implementing the product marketing strategy in the assigned area/segment.
• Defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
• Achieving product marketing targets and budgets.
• Overseeing progress regularly, defining and implementing improvement plans as needed.
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
• Executing annual marketing plan in collaboration with relevant division and/or product groups.
• Developing business plans focused on driving business development for a defined market.

Skills

Low Voltage Systems

MCCs

Busways

IEC standards

English communication

Education

Degree in Engineering (Electrical / Electronics / Mechanical)

Job description

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Marketing & Sales Manager

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In this role, you will have the opportunity to implement product marketing strategies aligned with the global product strategy within your assigned area to achieve business objectives. Each day, you will execute marketing activities and support the Sales organization in driving sales and services for the respective products. You will also demonstrate your expertise by enhancing sales efficiency through the provision of relevant product knowledge, information, and training.

The work model for the role is: #onsite #onsite-Li

This role is contributing to the Low Voltage System/Electrification/Smart Power/Marketing & Sales in Doha, Qatar. Main stakeholders are BL LVS M&S.

Key Responsibilities:

• Implementing the product marketing strategy in the assigned area/segment
• Defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy
• Achieving product marketing targets and budgets
• Overseeing progress regularly, defining and implementing improvement plans as needed
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS)
• Executing annual marketing plan in collaboration with relevant division and/or product groups
• Developing business plans focused on driving business development for a defined market

You will join a dynamic, talented, high performing team, where you will be able to thrive.

Qualifications:

• You are highly skilled in Low Voltage Systems, MCCs, Busways, and IEC standards, and have experience working in the Oil & Gas and Data Center markets
• You have at least 8 years of experience in Low Voltage System, MCC and Busways Product Marketing
• Possess an enhanced knowledge of Low Voltage System , IEC Standards and Digital Relays
• You are passionate about solving customer problems in the field of Low Voltage Systems and MCC
• You are aware of latest trends in Low Voltage system and IEC standards
• Degree in Engineering (Electrical / Electronics / Mechanical)
• You are at ease communicating in English; Arabic is nice to have
• You hold current driving licenses valid in Qatar

What's in it for you?

We want you to bring your full self to work — your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

Join us. Be part of the team where progress happens, industries transform, and your work shapes the world.

Run What Runs the World.

#ABBCareers

#RunwithABB

#Runwhatrunstheworld

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?