Marketing Manager

Fold Baked Goods; Doha; On-site; QAR 180,000 - 240,000; Full time

Job summary

Fold is seeking a Marketing Manager to turn brand direction into a clear commercial plan and lead its execution. This hands-on leadership role combines creative judgement, structured planning, team development and measurable results.

You'll lead strategy across retail, e-commerce, launches and corporate opportunities, manage budgets and partners, and ensure a consistent brand presence while leveraging data to grow customer acquisition and sales in Qatar and the GCC.

Qualifications

• Experience leading marketing for a consumer brand.
• Strong record delivering campaigns with measurable results.
• Excellent understanding of digital marketing, e-commerce, and retention.

Responsibilities

• Develop and deliver the marketing strategy across retail, e-commerce, product launches and corporate opportunities.
• Lead the marketing team and external partners, setting clear priorities and accountability.
• Build a consistent brand presence across campaigns, content and customer touchpoints.
• Oversee digital marketing, paid media, CRM and customer retention to drive growth.
• Coordinate product launches, seasonal campaigns and store openings.
• Manage budgets, calendars and reporting using insights and performance data.

Skills

Marketing leadership

Brand strategy

Digital marketing

Team management

Campaign measurement

Tools

CRM systems

Analytics tools

Job description

Fold is a homegrown brand from Qatar on a mission to reinvent how people taste dates and traditional sweets. We take something deeply rooted in our culture and reimagine it in flavour, form, and experience. We're growing fast, with new locations and channels ahead, and we're building the leadership to match.

The Role

We’re looking for a Marketing Manager to turn our brand direction into a clear commercial plan and lead its execution. This is a hands-on leadership role combining strong creative judgement, structured planning, team development and measurable results.

What you’ll lead

• Develop and deliver the marketing strategy across retail, e-commerce, product launches and corporate opportunities.
• Lead the marketing team and external partners, setting clear priorities, standards and accountability.
• Build a consistent brand presence across campaigns, content and customer touchpoints.
• Oversee digital marketing, paid media, CRM and customer retention to support customer acquisition and sales growth.
• Coordinate product launches, seasonal campaigns and store openings across the business.
• Manage marketing budgets, calendars and reporting, using customer insights and performance data to guide decisions.

What we’re looking for

• Experience leading marketing for a consumer brand, ideally within F&B, hospitality, premium retail or a related sector.
• A track record of delivering campaigns that strengthen the brand and generate measurable commercial results.
• Strong understanding of digital marketing, e-commerce and customer retention.
• Experience managing teams, agencies, budgets and multiple projects.
• Strong creative judgement, attention to detail and the ability to bring structure to a growing business.
• Knowledge of Qatar or GCC consumers; Arabic and English communication skills are mandatory.