Market Insights Manager

Linum Consult; Doha; On-site; QAR 240,000 - 420,000; Full time

Job summary

Linum Consult’s client in the Middle East is seeking a Market Insights Manager with expertise in market trends and travel behaviour to join their team in Qatar. You will build and lead marketing intelligence initiatives to inform senior management on market dynamics, ridership growth opportunities, fare product uptake, and campaign performance.

You will translate large datasets into clear recommendations, oversee regional intelligence across transport, mobility, travel and tourism sectors, and

Qualifications

• Bachelor's degree in Market Research, Marketing, Business Analytics, Statistics, Economics, Transport Planning or similar, preferably with a master’s.
• 12–15 years’ experience in market intelligence or related fields with at least 5 years in a senior advisory role.
• Experience in public transport, mobility, aviation, travel, tourism, or related sectors.

Responsibilities

• Lead marketing intelligence capabilities and provide evidence-based recommendations on market trends, customer segments, travel behaviour, and growth opportunities.
• Own market, customer segment, travel behaviour, competitor, product adoption, and campaign intelligence.
• Oversee market research activities including studies, benchmarking, and brand/perception research.
• Translate big data and research findings into clear management recommendations.

Skills

Excel

PowerPoint

Power BI

Tableau

SQL

Python

Data Visualization

Education

Bachelor's degree in Market Research or related field

Master’s degree preferred

Tools

SPSS

R

Python

SQL

Job description

Market Insights Manager – Qatar

CLIENT

Linum Consult’s client operates out of the Middle East. Due to continued growth, they are currently seeking a Market Insights Manager with experience in market trends and travel behaviour to join their team in Qatar.

RESPONSIBILITIES

• Building and leading the company’s marketing intelligence capabilities, by providing senior management with evidence-based recommendations on market trends, customer segments, travel behaviour, ridership growth opportunities, fare product adoption, campaign effectiveness, competitor activity, digital and social behaviour, mobility trends, and future growth opportunities
• This role is not a customer experience or service quality assessment role
• Taking ownership of the market, customer segment, travel behaviour, competitor, product adoption, campaign performance, and sector intelligence
• Leading the market and competitor intelligence across local, regional, and international public transport, mobility, travel, tourism, retail, destination, and lifestyle sectors
• Identifying international and regional best practices that may be relevant to the company’s marketing, product, ridership growth, station activation, partnership, and customer engagement priorities
• Overseeing market research and marketing intelligence activities, including market studies, competitor benchmarking, travel behaviour studies, product usage research, brand perception research, audience research, and campaign effectiveness research
• Translating big data, ridership patterns, fare product uptake, campaign performance, digital engagement, social media signals, and research findings into clear management recommendations

PROFILE

• Bachelor’s degree qualification in Market Research, Marketing, Business Analytics, Statistics, Economics, Transport Planning, Urban Mobility, Data Science, Psychology, Sociology, Business Administration or similar, preferably with a further master’s degree qualification
• At least 12-15 years’ experience in market intelligence, customer research, marketing analytics, business intelligence, transport analytics, travel behaviour research, strategic research, or commercial insight, with at least 5 years in a senior strategic advisory position
• Demonstrable history of working in public transport, mobility, aviation, travel, tourism, destination marketing, urban mobility, government transport authority, transport consultancy, or large-scale consumer services
• Proven history of advising senior management using research, data, market intelligence, and sector knowledge
• Experienced in working with large datasets, customer behaviour data, campaign performance data, digital/social analytics, transport usage data, or product adoption data
• Experience in managing research agencies, data vendors, analytics partners, or external consultants
• Excellent command of Excel, PowerPoint, and data visualisation tools such as Power BI, Tableau or similar. Any familiarity with statistical or analytical tools such as SPSS, R, Python, SQL or equivalent is advantageous
• Excellent communication skills in English