Luxury Resort Marketing & Communications Lead

Anantara Hotels & Resorts; Doha; On-site; QAR 300,000 - 500,000; Full time

Job summary

Banana Island Resort Doha By Anantara, part of Anantara Hotels & Resorts, seeks an experienced Marketing Manager to develop and execute integrated marketing strategies that strengthen the resort’s luxury positioning, raise awareness, drive revenue, and support occupancy goals.

The role oversees digital marketing, social media, campaigns, partnerships, content, PR, and promotional activities, ensuring alignment with brand standards and commercial objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Hospitality Management, or related field.
• Minimum 1–2 years of marketing experience, preferably within hotels, resorts or luxury hotels.
• Proven experience managing integrated marketing campaigns across digital and traditional channels.
• Strong knowledge of social media, content marketing, SEO/SEM, email marketing, and digital analytics.
• Experience working with media, influencers, agencies, and strategic partners.
• Strong commercial awareness and understanding of hospitality marketing and customer acquisition.

Responsibilities

• Develop and implement the annual marketing strategy and action plan in line with business objectives.
• Identify market trends, customer insights, and opportunities to increase brand awareness and revenue.
• Manage the marketing calendar, campaigns, promotions, and activations.
• Monitor competitors and provide recommendations to maintain a strong market position.
• Lead the resort’s digital marketing strategy across social media, search, email, website, and other relevant channels.
• Develop engaging content that showcases the resort’s accommodation, dining, wellness, leisure, and events offerings.
• Manage social media calendars, campaigns, influencers, and community engagement.
• Monitor digital performance and optimize campaigns based on analytics and ROI.
• Ensure consistent implementation of brand standards across all marketing channels and guest touchpoints.
• Develop marketing materials, presentations, brochures, newsletters, and promotional content.
• Coordinate public relations activities, media relations, press releases, and media visits.
• Build and maintain relationships with media, influencers, tourism organizations, and strategic partners.
• Plan and execute seasonal, tactical, and promotional campaigns to drive bookings and revenue.
• Develop strategic partnerships with travel companies, lifestyle brands, corporate organizations, influencers, and other partners.
• Coordinate joint marketing initiatives and evaluate their effectiveness.
• Support the planning and promotion of resort events, special occasions, activations, and entertainment programs.
• Develop campaigns to maximize attendance, guest engagement, and revenue.
• Coordinate with operational departments to ensure effective execution of marketing activities.
• Manage the marketing budget and ensure efficient allocation of resources.
• Track campaign performance, lead generation, engagement, bookings, and ROI.
• Prepare regular marketing performance reports and recommendations for management.
• Work closely with Sales, Revenue, Operations, Food & Beverage, Events, and other departments to align marketing initiatives with commercial objectives.
• Manage and coordinate external agencies, designers, photographers, videographers, and other marketing suppliers.
• Support and mentor marketing team members to achieve departmental objectives.

Skills

Strategic thinking

Analytical skills

Communication skills

Presentation skills

Creative mindset

Budget management

Stakeholder management

Leadership

Hospitality industry knowledge

Digital platforms proficiency

Education

Bachelor's degree in Marketing, Communications, Business Administration, Hospitality Management, or related field

Tools

Microsoft Office

CRM systems

Digital analytics tools

Job description

Banana Island Resort Doha By Anantara, part of Anantara Hotels & Resorts, seeks an experienced Marketing Manager to develop and execute integrated marketing strategies that strengthen the resort’s luxury positioning, raise awareness, drive revenue, and support occupancy goals.

The role oversees digital marketing, social media, campaigns, partnerships, content, PR, and promotional activities, ensuring alignment with brand standards and commercial objectives.