Brand Systems Lead - Strategy, KPI Growth (Hybrid Doha)

Orix Digi; Qatar; Hybrid; QAR 180,000 - 300,000; Part time

Job summary

Orix Digi is seeking a Brand Strategist to drive end-to-end brand systems and messaging strategy. You will own planning, execution, and optimization, translating business goals into KPI trees and weekly actions.

You will run structured experiments, document learnings, and collaborate across creative, technical, and operational teams to improve execution quality. The role requires strong communication with stakeholders and a data-driven mindset to support multi-country delivery across the MENA

Qualifications

• Experience in brand systems and messaging strategy.
• Ability to translate business goals into KPI trees and weekly actions.
• Strong capability in KPI governance and stakeholder communication.

Responsibilities

• Own end-to-end delivery for Brand Strategist initiatives from planning through execution and optimization.
• Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
• Run structured experiments and document learnings for scaling decisions.
• Collaborate with adjacent teams to align creative, technical, and operational dependencies.

Skills

Brand systems

Messaging strategy

KPI governance

Stakeholder management

Data-driven decisions

Cross-functional collaboration

Experimentation

Job description

Orix Digi is seeking a Brand Strategist to drive end-to-end brand systems and messaging strategy. You will own planning, execution, and optimization, translating business goals into KPI trees and weekly actions.

You will run structured experiments, document learnings, and collaborate across creative, technical, and operational teams to improve execution quality. The role requires strong communication with stakeholders and a data-driven mindset to support multi-country delivery across the MENA