Content Specialist

UrbaCon Contracting & Trading Company; Doha; On-site; QAR 180,000 - 240,000; Full time

Job summary

UrbaCon Contracting & Trading Company is seeking a Content Specialist for entertainment operations to craft multimedia content across platforms, promoting the venue’s offerings and driving attendance and revenue.

You will collaborate with marketing and entertainment teams to ensure cohesive storytelling and alignment with the brand identity and objectives. A strong background in digital branding and SAP ERP is preferred.

Qualifications

• Proficiency in creating diverse multimedia content (videos, images, written materials) for multiple platforms.
• Solid understanding of digital marketing, SEO, social media, and content distribution.
• Ability to analyze audiences, preferences, and behavior to inform content strategy.
• Strong storytelling skills to convey the venue's entertainment offerings and brand message.
• Familiarity with content management systems and digital publishing for scheduling and performance tracking.
• SAP ERP knowledge is preferred to support operations.

Responsibilities

• Execute content development processes (design, resources planning, training, implementation) within timelines and objectives.
• Develop content documentation (matrices, presentations, manuals, collaterals, multimedia, purchasing lists).
• Collaborate with Sponsors to align brand and communication goals.
• Collaborate with Marketing to study market trends and preferences.
• Create/adapt concepts to support Sponsor pitches and new activities.
• Evaluate activities, events, and materials for brand consistency and quality.

Skills

Multimedia content

Digital marketing

Audience analysis

Storytelling

CMS

SAP

Education

Bachelor's Degree in Communication or Marketing

Tools

SAP

Job description

Job description

Job Summary

The Content Specialist in entertainment operations is involved in crafting compelling and engaging content across various platforms to captivate audiences and promote the venue's entertainment offerings. They curate multimedia content, including videos, images, and written materials, to enhance brand visibility, drive audience engagement, and ultimately increase attendance and revenue. Additionally, Content Specialists collaborate with marketing teams and entertainment professionals to ensure cohesive storytelling and alignment with the venue's brand identity and objectives.

Job Responsibilities 1

• Execute the content development process (design, resources planning, training and implementation) of the activities and variable programs, making sure they are delivered within the set timeline and within the Company objectives)
• Execute the development of all content documentation (matrixes, presentations, programs manuals, collaterals, multimedia, purchasing list, etc.).
• Collaborate with the Sponsors’ teams to research and understand Sponsor’s brand, communication goals and participation objectives.
• Collaborate with the Marketing team to research and understand market preferences and trends.
• Create and/or adapt concepts to support pitches for potential Sponsors.
• Create and/or adapt concepts to support new activities for existing Sponsors.
• Evaluate activities, show performances, special events and variable program activities to ensure the correct usage of brands, procedures and products.
• Evaluate staff performance and providing feedback with regards to activity key elements and role-play, to ensure performance within the set standards.
• Evaluate the proper handling of food in food-related establishments.
• Evaluate the appropriate use of consumables and role-play uniforms.
• Evaluate the proper handling of machinery and equipment.
• Evaluate the appropriate use and implementation of the corresponding activity script.
• Evaluate the quality and safety of all elements used in the activities: ingredients, utensils, etc.
• Evaluate the image according to the brand standards and Sponsors’ requirements.
• Evaluate Character appearances both inside and outside the park, to ensure performance within the set standards (when applicable).
• Evaluate Marketing activations both inside and outside the park (when applicable).

Job Knowledge & Skills

• Proficiency in creating diverse multimedia content such as videos, images, and written materials tailored to different platforms and audiences.
• Understanding of digital marketing principles, including SEO, social media marketing, and content distribution strategies, to maximize reach and engagement.
• Ability to analyze audience demographics, preferences, and behavior to develop content strategies that resonate and drive interaction.
• Skill in crafting compelling narratives and storytelling techniques to effectively communicate the venue's entertainment offerings and brand message.
• Familiarity with content management systems and digital publishing platforms for content scheduling, publishing, and performance tracking.
• ERP knowledge preferably SAP functional skills are a requirement to be successful in this role.

Job Experience

• Minimum 8 year(s) working experience, 5 year(s) relevant working experience, 2 year (s) GCC is a plus

Competencies

• Agility
• AI Fluency
• Brand Visibility L2
• Digital Content L2
• Leadership_321977503
• Product/Service Management L2
• Quality_321977507
• Resilience
• Social Media Metrics L2
• Social Media Strategy L2

Education

• Bachelor's Degree in Communication or Marketing