Brand Manager Ali Bin Ali Holding Marketing 07:35

AimGulf; Doha; On-site; QAR 180,000 - 280,000; Full time

Job summary

Ali Bin Ali Holding in Qatar seeks a Brand Manager to lead restaurant managers, uphold brand standards, and drive growth across all assigned outlets.

You will ensure operational excellence through audits, SOP compliance, hygiene, and food safety, while coordinating with HR, procurement, and corporate teams to implement strategic plans and brand initiatives.

Qualifications

• Minimum 5 years of experience with premium restaurant brands.
• Experience leading teams of more than 25 employees.
• Proven ability to oversee multiple brands and maintain brand standards.

Responsibilities

• Lead Restaurant Managers and ensure smooth day-to-day operations across all units.
• Execute and ensure compliance with SOPs and company policies.
• Run store audits to ensure excellence and compliance.
• Maintain hygiene standards and renew health clearances on time.
• Lead teams to meet HACCP, ISO, and food safety standards.
• Oversee inventory levels and stock control across outlets.
• Contribute to strategic planning by monitoring industry trends.
• Lead new restaurant openings and supplier selections.
• Negotiate pricing with suppliers to optimize margins.
• Drive brand visibility and sales through marketing initiatives.
• Coordinate with HR for onboarding, succession planning, and logistics.

Skills

Leadership

Brand management

Team leadership

Operations excellence

Stakeholder management

Negotiation

Job description

The Brand Manager will be responsible for leading restaurant managers and ensuring smooth day-to-day operations across all assigned units within Ali Bin Ali Hospitality. This role involves maintaining operational excellence, upholding brand standards, and driving business growth through strategic planning, team leadership, and effective stakeholder management.

Key Responsibilities:

• Lead Restaurant Managers and ensure smooth day-to-day operations across all assigned units.
• Execute and ensure compliance with company policies and operational SOPs within all restaurants.
• Run regular store audits to ensure operational excellence and compliance.
• Ensure hygiene standards are maintained and health clearance certificates for team members are renewed on time.
• Lead teams to meet HACCP, ISO, food safety, and internal standards and procedures.
• Ensure adequate inventory levels and effective stock control across outlets.
• Provide inputs into short-, medium-, and long-term strategic planning by monitoring industry trends and business dynamics.
• Develop new business streams and support expansion initiatives.
• Lead new restaurant openings for assigned brands in coordination with internal and external stakeholders.
• Assist in supplier selection and evaluation for new raw materials.
• Negotiate pricing with suppliers to optimize gross margins while maintaining quality standards.
• Ensure sales blitz initiatives and marketing activities are executed periodically to enhance brand visibility and drive sales.
• Act as the key liaison between corporate management and unit-level teams.
• Control headcount across all points of sale in line with approved manpower budgets.
• Oversee workforce planning, annual leave planning, and coordinate with relevant teams for RP renewals, accommodation, flights, and related employee logistics.
• Ensure effective onboarding and induction of new employees in coordination with HR.
• Ensure succession planning for direct reports in cooperation with HR.
• Conduct performance evaluations, mid-year reviews, annual appraisals, and objective setting.
• Provide coaching, counseling, and disciplinary actions in alignment with internal performance management processes.
• Define training needs and divisional training plans in coordination with L&D, ensuring timely upskilling of teams.
• Recommend hiring, promotion, and termination decisions as required.
• Ensure proper execution of brand service standards and food quality standards across all outlets.
• Ensure menu revisions are aligned with approved brand standards and guidelines.
• Maintain and enhance brand image by strictly adhering to brand principles.
• Ensure implementation of a robust service recovery procedure across all units.
• Review VVIP customer reservations and experiences, ensuring brand service standards and guest satisfaction are met.

Experience Required:

• A minimum of 5 years of experience with premium restaurant brands, preferably in a leadership or management role.
• Demonstrated experience in leading and managing teams of more than 25 employees.
• Proven expertise in overseeing multiple brands or hospitality concepts, with a strong understanding of operational standards and brand management.

Employment / Job Type: Full Time

Nationality: Any Nationality

About the Company:

Ali Bin Ali Holding is a Qatar based group active across retail, distribution, hospitality, technology, medical, and other sectors. Career opportunities include sales, logistics, merchandising, technology, finance, operations, marketing, procurement, and corporate functions.

Company Industry: Hospitality

Department / Functional Area: ABA Hospitality W.L.L - Operation

Closing Date: 21 December 2026