Growth Marketing Architect - ROI & Multichannel Expert

Air Apps; Lisboa; Híbrido; EUR 45 000 - 75 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Apple hardware ecosystem for work.

Annual Bonus

Top-tier Health and Life Insurance

Transportation Budget

Coverflex benefits package for meal…

Childcare support.

Air Conference

Pension Fund

Urban Sports Club

Meals 100% free at the hub.

Resumo da oferta

Air Apps in Lisbon is seeking a Digital Marketing Manager to plan, execute, and optimize online campaigns across SEO, SEM, PPC and paid social, driving traffic, engagement and conversions.

This role requires a data‑driven mindset, strong performance marketing expertise, and the ability to collaborate with cross‑functional teams in a fast‑paced onsite Lisbon office. You will work with content and design teams to create compelling campaigns and measure ROI. Relocation support is available.

Qualificações

• 4+ years of experience in digital marketing, performance marketing, or growth marketing.
• Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
• Experience with SEO tools (GSC, Ahrefs, SEMrush, Moz) and keyword research strategies.
• Hands-on experience with Google Analytics, GA4, UTM tracking, and CRO.
• Knowledge of A/B testing, landing page optimization, and marketing automation tools.
• Ability to analyze campaign data and optimize ad spend for ROAS and CAC.
• Experience with email marketing and CRM tools (Mailchimp, HubSpot, Klaviyo) is a plus.
• Strong copywriting skills for ad creatives and landing pages.
• Ability to work in a fast-paced, data-driven environment with cross-functional teams.

Responsabilidades

• Develop multi-channel digital marketing campaigns across SEO, SEM, PPC, display ads, and paid social media.
• Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
• Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
• Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
• Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
• Track KPIs, generate reports, and provide insights to improve marketing strategies.
• Manage email marketing campaigns and customer acquisition funnels.
• Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
• Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.

Conhecimentos

Digital marketing

Performance marketing

Growth marketing

Google Ads

Meta Ads

LinkedIn Ads

SEO

Keyword research

Google Analytics

GA4

UTM tracking

CRO

AB testing

Marketing automation

Email marketing

CRM tools

Copywriting

Collaboration

Data-driven

Descrição da oferta de emprego

Air Apps in Lisbon is seeking a Digital Marketing Manager to plan, execute, and optimize online campaigns across SEO, SEM, PPC and paid social, driving traffic, engagement and conversions.

This role requires a data‑driven mindset, strong performance marketing expertise, and the ability to collaborate with cross‑functional teams in a fast‑paced onsite Lisbon office. You will work with content and design teams to create compelling campaigns and measure ROI. Relocation support is available.