Digital Marketing Optimization Specialist

Cross Border Talents; Lisboa; Presencial; EUR 26 000 - 38 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

International clients

Learning budget for certifications

Career development

Resumo da oferta

Cross Border Talents in Lisbon is seeking a proactive Digital Marketing Optimization Specialist to manage and optimize paid campaigns across Google Ads, Meta, LinkedIn, and more. You will analyze performance data to drive improvements in CTR, ROAS, and CPA while collaborating with content and design teams to improve creatives and landing pages.

You will report on performance to Danish-speaking clients and internal stakeholders, using Excel/Sheets for reporting and employing UTM tracking and

Qualificações

• Fluent in Danish C2 or native and strong B2 in English.
• Minimum 1 year of hands-on experience managing ads on Google Ads, Meta (Facebook), LinkedIn, or similar platforms.
• Proficient with Excel/Google Sheets, with ability to work with formulas, pivot tables, and data visualization tools.
• Strong analytical skills and attention to detail.
• Familiarity with UTM tracking, Google Analytics, and performance metrics.
• Ability to work independently and manage multiple campaigns simultaneously.

Responsabilidades

• Create, manage, and optimize paid advertising campaigns on platforms including Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and others.
• Monitor campaign performance and implement changes to improve KPIs such as CTR, ROAS, and CPA.
• Conduct keyword research, audience targeting, and A/B testing to refine ad strategies.
• Generate performance reports using Excel or Google Sheets, applying intermediate to advanced functions (e.g., pivot tables, VLOOKUP, conditional formatting).
• Collaborate with content and design teams to improve ad creatives and landing pages.
• Stay updated on platform updates, trends, and best practices in digital advertising.
• Communicate with Danish-speaking clients or internal stakeholders to report on performance and campaign updates.

Conhecimentos

Danish language

English language

Analytical skills

Campaign management

Ferramentas

Google Ads

Meta Ads

LinkedIn Ads

Looker Studio

UTM tracking

Google Analytics

Excel/Sheets

Descrição da oferta de emprego

About the Role

We are looking for a proactive and data-driven Digital Marketing Optimization Specialist to join our team. You will play a key role in managing and optimizing digital advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and more. Your ability to analyze data and derive actionable insights will directly contribute to the success of our clients digital marketing efforts.

Key Responsibilities

• Create, manage, and optimize paid advertising campaigns on platforms including Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and others.
• Monitor campaign performance and implement changes to improve KPIs such as CTR, ROAS, and CPA.
• Conduct keyword research, audience targeting, and A/B testing to refine ad strategies.
• Generate performance reports using Excel or Google Sheets, applying intermediate to advanced functions (e.g., pivot tables, VLOOKUP, conditional formatting).
• Collaborate with content and design teams to improve ad creatives and landing pages.
• Stay updated on platform updates, trends, and best practices in digital advertising.
• Communicate with Danish-speaking clients or internal stakeholders to report on performance and campaign updates.

Required Qualifications

• Fluent in Danish C2 or native and strong B2 in English.
• Minimum 1 year of hands‑on experience managing ads on Google Ads, Meta (Facebook), LinkedIn, or similar platforms.
• Proficient with Excel/Google Sheets, with ability to work with formulas, pivot tables, and data visualization tools.
• Strong analytical skills and attention to detail.
• Familiarity with UTM tracking, Google Analytics, and performance metrics.
• Ability to work independently and manage multiple campaigns simultaneously.

Preferred Qualifications

• Google Ads or Meta Blueprint certification.
• Experience with performance marketing, lead generation, or e-commerce.
• Familiarity with additional tools like Google Tag Manager, Looker Studio, or SEMrush.

What We Offer

• Competitive salary based on experience.
• Opportunity to work with international clients and cutting‑edge marketing tools.
• Learning and development budget for certifications and training.