Digital Marketing Optimisation Specialist (Dutch)

Workster Jobs; Lisboa; Presencial; EUR 45 000 - 65 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary with performance-related incentives

Comprehensive on-the-job training

Employee benefits including healthcare

Professional development support

Relocation assistance may be available

Resumo da oferta

An international marketing firm in Lisboa is seeking a Digital Marketing Optimisation Specialist (Dutch) to improve campaign performance and enhance customer experiences. The role involves conversion rate optimisation, analytics, and collaboration with teams to implement strategies tailored for Dutch-speaking audiences. Ideal candidates have a strong background in digital marketing and a passion for data-driven decision making. This on-site position offers a competitive salary and opportunities for professional growth.

Qualificações

• 2+ years of experience in digital marketing optimisation or related roles.
• Strong data literacy and experience with analytics platforms.
• Ability to liaise with developers for technical implementations.
• Comfortable with HTML/CSS and tag management (GTM).
• Solid understanding of paid media, SEO and CRO frameworks.

Responsabilidades

• Design, run, and analyse A/B tests to improve conversion metrics.
• Collaborate with teams to implement data-driven improvements.
• Monitor and optimise marketing campaigns for Dutch markets.
• Use analytics and attribution tools to produce actionable insights for stakeholders.
• Develop audience segmentation and personalisation strategies for Dutch customers.

Conhecimentos

Native or near-native fluency in Dutch

Strong English proficiency (minimum B2)

Experience in conversion rate optimisation

Strong analytical skills

Technical aptitude with HTML/CSS and tag management

Understanding of SEO and paid media

Results-oriented mindset

Excellent collaboration and communication skills

Formação académica

Bachelor’s degree or equivalent in marketing, digital analytics, data science or a related field

Ferramentas

GA4

A/B testing tools (Optimizely, VWO, Google Optimize)

Data visualisation/reporting tools

Google Optimize

GTM

Descrição da oferta de emprego

Workster is partnering with a dynamic international company to recruit a Digital Marketing Optimisation Specialist (Dutch) to join their growing marketing team based in [location]. The successful candidate will focus on improving campaign performance, increasing conversion rates and optimising customer journeys across Dutch-speaking markets. This is an on-site role with full training and opportunities for professional growth.

Your Role

• Conversion Rate Optimisation (CRO): Design, run and analyse A/B and multivariate tests across landing pages, funnels and key touchpoints to improve conversion metrics for Dutch-speaking audiences.

• Landing Page and UX Optimisation: Collaborate with designers, product and development teams to implement data‑driven improvements to landing pages, forms and user journeys that enhance usability and increase engagement.

• Campaign Optimisation: Monitor and optimise paid and organic marketing campaigns (search, social, display, affiliates) to maximise ROI and meet performance KPIs for Dutch markets.

• Analytics and Reporting: Use web analytics, tag management and attribution tools to track performance, generate insights and produce clear reports with actionable recommendations for stakeholders.

• Personalisation and Segmentation: Develop and implement audience segmentation and personalisation strategies to deliver relevant experiences for Dutch customers across channels.

• SEO and Content Optimisation: Work with content and SEO specialists to ensure landing pages and campaign assets are optimised for Dutch‑language search queries and local user intent.

• Technical Implementation: Support setup and management of tracking (GA4, events, pixels), experimentation platforms and marketing automation to ensure accurate measurement and smooth execution of tests.

• Continuous Improvement: Identify recurring performance issues, propose process improvements and contribute to knowledge sharing and best practices across the marketing team.

• Collaboration: Work closely with marketing, product, analytics and commercial teams to align optimisation efforts with broader business goals and ensure consistent messaging and technical implementation.

Your Qualifications

• Language Skills: Native‑level or near‑native fluency in Dutch (written and spoken) with excellent communication skills; strong English proficiency (minimum B2) is required.

• Experience: Proven experience (2+ years preferred) in conversion rate optimisation, digital marketing optimisation or a similar role, ideally within consumer‑focused, international environments.

• Analytical Skills: Strong data literacy with hands‑on experience using analytics platforms (e.g. GA4), A/B testing tools (e.g. Optimizely, VWO, Google Optimize) and data visualisation/reporting tools.

• Technical Aptitude: Comfortable with basic HTML/CSS, tag management (GTM) and implementing tracking pixels; able to liaise effectively with developers to implement tests and changes.

• Marketing Knowledge: Solid understanding of paid media, SEO fundamentals, CRO frameworks and customer journey mapping.

• Problem‑Solving: Results‑oriented mindset with strong prioritisation skills and the ability to translate insights into clear, practical actions.

• Stakeholder Management: Excellent collaboration and communication skills, with experience presenting findings and recommendations to cross‑functional teams.

• Education: Bachelor’s degree or equivalent in marketing, digital analytics, data science or a related field is desirable.

The Offer

• Competitive salary with performance‑related incentives and clear opportunities for career progression within the company.

• Comprehensive on‑the‑job training covering tools, experimentation best practices, product knowledge and measurement standards.

• Modern on‑site working environment with a supportive, international marketing team and opportunities for cross‑functional development.

• Employee benefits including healthcare, paid leave and additional pay for evening or weekend work where applicable.

• Professional development support including training, conferences and certifications relevant to CRO and digital marketing.

• Relocation assistance may be available for exceptional candidates depending on location and business needs.

If you are a Dutch‑speaking digital marketer with a passion for optimisation, data‑driven decision making and improving customer experiences, please apply with your CV and a brief cover note outlining your relevant experience and motivation.