Content Activation & OCE Manager [Temporary]

PT05 (FCRS = PT005) PT Pharma; Sintra; Presencial; EUR 60 000 - 90 000; Tempo integral

Resumo da oferta

Novartis is seeking an experienced Commercial Excellence and Omnichannel Marketing professional to lead content activation, channel orchestration and data-driven optimization. You will work across CRM, marketing tech and content platforms to ensure compliant, high-quality campaigns.

The role focuses on translating customer journeys into impactful omnichannel plans, building capabilities, and collaborating with brand teams to drive adoption of new processes and tools.

Qualificações

• Bachelor's degree in Business, Marketing, Life Sciences or related field.
• 5+ years in Commercial Excellence, Omnichannel Marketing, or Marketing Operations.
• Strong understanding of customer engagement and digital channels.
• Experience with CRM/Veeva Vault and marketing automation platforms.
• Excellent stakeholder management and cross-functional collaboration.
• Analytical mindset with ability to translate data into recommendations.
• Fluent English.

Responsabilidades

• Define and maintain standards for content activation.
• Ensure content is ready for deployment across CRM/Veeva Vault, Drupal and marketing automation.
• Drive consistency, quality and compliance in content activation.
• Collaborate with cross-functional teams to maximize reuse of global content.
• Translate customer journeys into omnichannel campaigns.

Conhecimentos

Fluent English

Stakeholder management

Analytical mindset

Cross-functional collaboration

Omnichannel marketing

Formação académica

Bachelor's degree

Ferramentas

Veeva Vault

Marketing automation

Content management

Descrição da oferta de emprego

Job Description Summary

Salary Range: This is a fixed-term opportunity covering a maternity leave.

Key Responsibilities

Content Activation Excellence

• Define and maintain standards, processes and ways of working for content activation.
• Ensure content is prepared for deployment across platforms such as CRM/Veeva Vault, Drupal and marketing automation solutions.
• Drive consistency, quality and compliance across content activation activities.
• Partner with cross-functional teams to maximize reuse of global content and accelerate execution.

Omnichannel Orchestration

• Translate customer journeys into effective channel plans and engagement strategies.
• Support the design and execution of omnichannel campaigns across field and digital channels.
• Guide teams on best practices for channel orchestration, content deployment and customer engagement.
• Monitor performance and identify opportunities to enhance customer experience.

Data-Driven Continuous Improvement

• Establish governance and standards for content tagging and campaign execution.
• Collaborate with data, analytics and technology teams to enable meaningful performance reporting.
• Leverage insights to optimize customer journeys, channel effectiveness and content utilization.

Capability Building & Collaboration

• Develop and deliver training and capability-building initiatives for key stakeholders.
• Act as a trusted advisor to brand teams and functional leaders.
• Drive adoption of omnichannel ways of working and continuous improvement across the organization.

What You'll Bring

Essential

• Bachelor's degree in Business, Marketing, Life Sciences or a related field.
• 5+ years of experience in Commercial Excellence, Omnichannel Marketing, Marketing Operations or similar roles.
• Strong understanding of customer engagement and digital channels.
• Proven experience working with CRM/Veeva Vault, marketing automation and content management platforms.
• Excellent stakeholder management and cross-functional collaboration skills.
• Analytical mindset with the ability to translate data into actionable recommendations.
• Fluent English.

Preferred

• Experience within the pharmaceutical, healthcare or other highly regulated industries.
• Proven track record in designing and executing omnichannel campaigns across field and digital channels.
• Hands-on approach, with the ability to balance strategic thinking and day-to-day execution.
• Experience driving adoption of new processes, technologies or ways of working in a cross-functional environment.
• Familiarity with performance dashboards and reporting tools for customer engagement metrics.

Skills Desired

• Agility (Inactive)
• Analytical Thinking
• Brand Awareness
• Building Constructions
• Business Analytics
• Cross-Functional Collaboration
• Digital Marketing
• Marketing Strategies
• Media Campaigns
• Sales
• Stakeholder Engagement
• Stakeholder Management
• Waterfall Model

Improving the lives of people living with disease takes more than innovative science. It takes a focus on the needs of people and a community committed to meeting them. It takes a team of people like you. Working together. Learning together. Thriving together. Discover how you can join us in changing people’s lives.

Why Novartis?

Our purpose is to reimagine medicine to improve and extend people’s lives. We are driven by curiosity, inspired by patients, and empowered to create innovative solutions that help people live longer and healthier lives. At Novartis, you'll join a collaborative environment where you can grow your career, work on meaningful challenges, and contribute to transforming healthcare through innovation and digital excellence. Join us and help shape the future of customer engagement.

In the context of China Cross-Border Data Transfer (CBDT) policy, if you need to apply for a position in China, please go to the local Recruiting System TaleNov.