Trade & Shopper Marketing Manager

Karo Healthcare; Warszawa; On-site; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Growth opportunities

Flexible schedule

Life-work balance

Challenging projects

Positive team environment

Start-up spirit in a large org

Job summary

Karo Healthcare is seeking a Trade & Shopper Marketing Manager to drive activations across pharmacy and retail in Poland, based in Warsaw. You will translate brand strategies into customer-specific plans, optimize POS assets, and collaborate with Sales, Brand Marketing, and Finance to deliver strong in-market results.

The role emphasizes hands-on execution, data-driven optimization, and close cooperation with international teams.

Qualifications

• 3+ years of experience in trade marketing, shopper marketing, customer marketing, key account management, sales or digital marketing within FMCG, Beauty, OTC, Pharma, Healthcare, Cosmetics or Retail.
• Strong interest in shopper activation, customer marketing and hands-on commercial execution across both pharmacy and retail channels.
• Analytical mindset with the ability to work with market, customer, competitor, sell-out or campaign performance data.
• Digital or e-commerce experience, especially in e-pharmacy, retail media or online trade activation, is a plus.
• Strong collaboration skills and confidence working with Sales, Marketing, Finance, Field Force teams, agencies and external partners.
• Fluent Polish, with the ability to create sharp, locally relevant customer-facing materials and claims.
• Strong English skills for collaboration in an international environment.
• Willingness to travel for customer meetings and market visits across Poland; driving license required.

Responsibilities

• Develop and implement trade and shopper marketing activations across pharmacy, healthcare, personal-care and retail channels.
• Translate brand and commercial strategies into customer-specific activation plans for both pharma and retail clients, improving visibility, recommendation and conversion.
• Create, adapt and optimize POS materials, pharmacy and retail tools, training content and activation assets for both offline and online channels.
• Drive digital trade marketing initiatives, including e-pharmacy visibility, digital POS assets, retail media and customer platform activations.
• Work closely with Sales, Key Account Management, Brand Marketing, Finance, Field Force teams and external agencies to deliver strong in-market execution.
• Support customer meetings, sales cycle meetings and joint business planning with activation concepts, presentations and practical trade marketing recommendations.
• Analyze market, customer, competitor and sell-out data to identify opportunities across pharmacy and retail environments.
• Monitor promotion effectiveness, in-store execution and shopper activation results, using insights to recommend improvements.
• Manage trade marketing budgets by channel and customer, ensuring smart allocation, clear tracking and ROI-focused decision-making.
• Contribute to the rollout of scalable best practices across Poland, helping us build consistent and effective execution across markets.

Skills

Trade marketing

Shopper marketing

Key account management

Digital marketing

FMCG

Job description

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Trade & Shopper Marketing Manager for our office in Warsaw.

What's in it for you?

This is a high-impact, hands-on role where you will shape how our healthcare and personal-care brands show up across pharmacy, retail and digital channels in Poland. You'll work close to the business, partner with international teams, and build trade and shopper marketing capabilities in a fast-moving environment with real room to grow.

What you'll be doing

• Develop and implement trade and shopper marketing activations across pharmacy, healthcare, personal-care and retail channels
• Translate brand and commercial strategies into customer-specific activation plans for both pharma and retail clients, improving visibility, recommendation and conversion
• Create, adapt and optimize POS materials, pharmacy and retail tools, training content and activation assets for both offline and online channels
• Drive digital trade marketing initiatives, including e-pharmacy visibility, digital POS assets, retail media and customer platform activations
• Work closely with Sales, Key Account Management, Brand Marketing, Finance, Field Force teams and external agencies to deliver strong in-market execution
• Support customer meetings, sales cycle meetings and joint business planning with activation concepts, presentations and practical trade marketing recommendations
• Analyze market, customer, competitor and sell-out data to identify opportunities across pharmacy and retail environments
• Monitor promotion effectiveness, in-store execution and shopper activation results, using insights to recommend improvements
• Manage trade marketing budgets by channel and customer, ensuring smart allocation, clear tracking and ROI-focused decision-making
• Contribute to the rollout of scalable best practices across Poland, helping us build consistent and effective execution across markets

Requirements

• 3+ years of experience in trade marketing, shopper marketing, customer marketing, key account management, sales or digital marketing within FMCG, Beauty, OTC, Pharma, Healthcare, Cosmetics or Retail
• Strong interest in shopper activation, customer marketing and hands-on commercial execution across both pharmacy and retail channels
• Analytical mindset with the ability to work with market, customer, competitor, sell-out or campaign performance data
• Digital or e-commerce experience, especially in e-pharmacy, retail media or online trade activation, is a plus
• Strong collaboration skills and confidence working with Sales, Marketing, Finance, Field Force teams, agencies and external partners
• Fluent Polish, with the ability to create sharp, locally relevant customer-facing materials and claims
• Strong English skills for collaboration in an international environment
• Willingness to travel for customer meetings and market visits across Poland; driving license required

Benefits

• Opportunity to create, grow, and encourage
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions
• Flexible schedule and life work balance
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
• Very positive work environment in a young, international, and motivated team
• Start-up spirit while being a part of the large international organization with strong values

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.