Strategic Brand Lead, Respiratory Specialty

GSK; Warszawa; Hybrid; PLN 240,000 - 380,000; Full time

Benefits offered by this job

Hybrid work 40% in office

Annual bonus

Life insurance

Private medical package

Pension plan

Sports cards

Learning platforms

Work-life balance

Job summary

GSK is seeking a Senior Product Manager for Specialty Care, Respiratory, to drive growth through brand strategy and robust marketing execution. You will collaborate with commercial, medical, regulatory and market access teams to shape strategy and deliver measurable results.

The role emphasizes cross-functional leadership, data-driven decision making, and market expansion with a focus on patient-centered care and compliant operations.

Qualifications

• Bachelor’s degree in Marketing, Economics, Healthcare or Pharmaceutical studies.
• Minimum 3 years of experience as a Product or Brand Manager in the pharmaceutical Rx industry.
• Strong experience in brand strategy development and execution.
• Proven ability to analyze complex data, preparing full market overviews & product strategy planning.
• Solid project management skills, including product or indication launches.
• Excellent communication and presentation skills.
• Polish market access and healthcare system understanding.
• High ethical standards and strong compliance mindset.
• Fluency in English.

Responsibilities

• Contribute to strategy and lead the execution of the brand plan with cross functional project teams.
• Regularly assess market environment, competitor activity and evolving standards of care.
• Identify unmet needs of patients and HCPs to inform treatment pathways and branding.
• Translate clinical data into winning promo campaigns and GTM strategies.
• Plan omnichannel communications and support field force KAMs in campaigns.
• Build solid relations with key executives and stakeholders.
• Maintain compliance and manage FC, A&P budgets.

Skills

Brand strategy development

Market analysis

Cross-functional collaboration

Project management

Communication & presentation

English fluency

Education

Bachelor’s degree in Marketing, Economics, Healthcare or Pharmaceutical studies

Job description

GSK is seeking a Senior Product Manager for Specialty Care, Respiratory, to drive growth through brand strategy and robust marketing execution. You will collaborate with commercial, medical, regulatory and market access teams to shape strategy and deliver measurable results.

The role emphasizes cross-functional leadership, data-driven decision making, and market expansion with a focus on patient-centered care and compliant operations.