Specjalista ds. marketingu (Marketing Executive), Overfunded

ZdalnaPraca; Wrocław; Hybrid; PLN 90,000 - 130,000; Full time

Job summary

Overfunded, a Manchester-based design and go-to-market agency, seeks a B2B marketer to lead content and campaigns for its own brand and clients. You’ll craft LinkedIn posts, emails, scripts, and landing pages, while shaping client conversations into actionable campaigns.

You’ll work directly with the founder, collaborate with designers in Poland and Manchester, and own campaign outcomes using AI tools to streamline work and drive results.

Qualifications

• Energetic and curious with a can-do attitude.
• Fluent English, C1 or higher, strong written and spoken communication.
• 2+ years in B2B marketing or agency work.

Responsibilities

• Own the content calendar for Overfunded and client campaigns.
• Write LinkedIn posts, emails, scripts, landing pages and case studies in brand tone.
• Join calls with UK founders, capture needs and shape into campaigns.
• Build and manage named-account lists with target companies and sequences.
• Brief designers and video editors; maintain consistency across channels.
• Track reach, engagement, and conversations to improve next month.

Skills

Energy & curiosity

Fluent English (C1+)

B2B marketing experience

Job description

Overfunded is a design and go-to-market agency from Manchester. We help the best B2B software companies in the UK become the obvious choice for the few hundred customers they could ever sell to. We make them look like the category leader, then help them build relationships with those accounts until they become clients.

Our mission:

is to help these companies win, because we believe great products deserve to be seen, and that in markets you can count, marketing done well is a list, not a funnel. We're building a new kind of agency to do it: AI-first, light on process and close to the client. Around ten AI agents built on Claude handle our research, first drafts and admin, so people spend their time thinking, deciding and talking to clients. We think every good agency will work this way in a few years. We'd like to get there first, and we're looking for a B2B marketer who wants to be part of it.

Who you'd be working with:

The agency is run by Artur Grzybowski. Before Overfunded he was CTO of Immotion Group, a publicly listed company, founded two tech startups (VirtualSpeech and Virocast), and worked at Jaguar Land Rover. He also spends part of his week mentoring businesses at Oxford Innovation and hosts The Shortlist, a monthly meetup in Manchester/London for founders of B2B software companies. You'll work with him directly, alongside our designers in Manchester and Poland.

Our clients are established B2B software companies in the UK market.

What you'll do

This is a hands-on marketing role for our own brand and for our clients. LinkedIn is the main channel.

• - Own the content calendar: monthly and weekly plans for Overfunded and for client campaigns.
• - Write LinkedIn posts, email sequences, short-form video scripts, landing page copy and case studies, in a tone that fits each brand.
• - Turn client conversations into plans. You'll sit in on calls with UK founders, capture what they need, and help shape it into a campaign.
• - Build and work named-account lists: who the target companies are, who to reach there, what to send them and in what order.
• - Brief our designers and video editors, and keep publishing consistent across LinkedIn, the newsletter, the blog and event pages.
• - Track what's working: reach, engagement, replies, website visitors, conversations booked. Use it to make the next month better.
• - Watch trends, competitors and formats, and bring ideas to the table.
• - Help run and promote The Shortlist and our other events.
• - Run the AI tools we've built and learn to configure your own. This is part of the job, not an add-on.

Where you'll be in a year

You’ll be able to run a conversation with a UK founder on your own, turn it into a go-to-market plan, and execute it with AI tools you set up yourself. You’ll know how B2B companies with a countable market win customers, and you’ll have real campaigns for real companies in your portfolio. Almost nobody in Poland has this skill set yet.

Must-haves

• 1. Energy and a positive attitude. You take on new things with curiosity, ask when you don't know, and look for a fix rather than someone to blame. The best person we've ever hired won on exactly this.
• 2. Fluent English, C1 or above. Comfortable on a call with a British client, and you write clearly. Accent doesn't matter. Being understood does.
• 3. B2B marketing experience. You've spent a couple of years marketing to businesses, in-house or at an agency, and you know how a B2B buyer decides. You can write, and you can show us: posts, campaigns, emails, pages, anything you've made that went live.

Nice to have

• - Experience with software or tech companies.
• - Running a LinkedIn company page or a founder's profile.
• - Account-based marketing, or any work with a named target list.
• - Copy for email sequences or landing pages.
• - Reading analytics and changing the plan because of them.
• - Using AI tools in your day-to-day work.

How we work

• - Remote, full time, from anywhere in Poland, roughly 9 to 5 UK-friendly hours. Flexible when life needs it: school pick-ups, a class, a doctor's appointment. We care that the work gets done and clients are looked after, not what time you're at your desk.
• - AI-first. We'll teach you the tools and the systems we've built around them.
• - Direct contact with the founder and with clients.
• - A few projects done properly, not a queue of tickets.
• - Occasional trips to Manchester, on us.