Social Media Marketing Manager

Faria Education Group; Kraków; On-site; PLN 120,000 - 180,000; Full time

Job summary

A leading education technology firm in Poland is seeking a Social Media Manager to develop and execute strategies for boosting brand awareness and engagement across key channels. The role involves creating high-quality content, managing social presence, and nurturing community interactions. Suitable candidates should have at least 3 years' experience in social media roles within SaaS or B2B environments, along with strong analytical skills and familiarity with social tools.

Benefits

Competitive salary

Healthcare coverage by LuxMed

Generous annual leave

Monthly health and wellness benefits

Online learning platform and training programs

Friendly atmosphere and corporate events

Provision of MacBook Pro or equivalent laptop

Cozy office in Krakow

Qualifications

• 3+ years of social media experience, ideally in a SaaS or B2B tech environment.
• Proven track record of managing social accounts across various platforms.
• Strong understanding of SaaS marketing funnels and buyer journeys.

Responsibilities

• Develop and execute a multi-channel social media strategy.
• Produce and manage high-quality content, including posts and videos.
• Build and nurture an active online community.

Skills

Social media strategy

Content creation

Community engagement

Analytics and optimization

Storytelling

Familiarity with social analytics tools

Tools

Sprout Social

Hootsuite

Buffer

Job description

We’re looking for a strategic, creative, and data-driven Social Media Manager to own and scale our social presence across key channels. In this role, you’ll develop and execute social strategies that build brand awareness, drive engagement, and support demand generation for our SaaS product. You will collaborate closely with Marketing, Product, Customer Success, and Leadership to ensure our social content resonates with prospects, customers, and the broader industry.

Key Responsibilities

Strategy & Planning

• Develop and execute a multi-channel social media strategy aligned with business goals, product launches, and marketing campaigns.
• Identify the right platforms and content formats to reach target personas in the SaaS/B2B space.
• Create a consistent brand voice tailored to each social platform.

Content Creation & Management

• Produce, publish, and manage high-quality content including posts, short‑form videos, thought‑leadership threads, customer stories, and product updates.
• Maintain an editorial calendar that supports product releases, brand initiatives, and industry moments.
• Coordinate with design, product marketing, and demand gen teams to develop compelling assets.

Community Engagement

• Build and nurture an active online community—responding to comments, engaging in relevant conversations, and elevating customer voices.
• Proactively monitor industry trends, competitor activity, and emerging topics.
• Collaborate with Customer Success to spotlight users and integrate social proof.

Analytics & Optimization

• Track performance metrics (reach, engagement, CTR, follower growth, share of voice, sentiment, etc.).
• Use analytics to optimize content and inform future strategy.
• Report insights and recommendations to marketing leadership.

Campaign Collaboration

• Partner with demand gen on paid social campaigns, A/B testing, and funnel‑driving initiatives.
• Support product launches with social content plans that build anticipation and adoption.

Coordinate with PR for thought leadership, press, and event coverage.

Qualifications

• 3+ years of social media experience, ideally within a SaaS or B2B tech environment.
• Proven track record of growing and managing social accounts across LinkedIn, X/Twitter, Instagram, TikTok, Facebook, and YouTube.
• Strong understanding of SaaS marketing funnels, ICPs, and buyer journeys.
• Excellent writing, storytelling, and content‑crafting skills.
• Ability to create short‑form video or collaborate effectively with creative partners.
• Familiarity with social analytics tools (e.g., Sprout Social, Hootsuite, HubSpot, Buffer).
• Comfortable working cross‑functionally in a fast‑moving, data‑driven environment.

Nice‑to‑Haves

• Experience with paid social or working alongside paid media teams.
• Knowledge of SEO, content marketing, or product‑led growth strategies.
• Understanding of developer communities, technical audiences, or niche verticals.
• Experience with AI content tools or social listening platforms.

All qualified applicants will receive consideration for employment without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.

Please note: Only shortlisted candidates will be contacted due to a high volume of applicants.

• Compensation - Competitive salary and opportunities for career development (B2B)
• Healthcare - Limit for Medical coverage by LuxMed
• Vacation - We support work/life balance and offer generous Annual leave and Public Holidays
• Wellbeing Resources - Faria encourages team members to lead healthy lifestyles and provides recurring monthly Health and Wellness benefits
• Learning - We encourage continued education, providing an online learning platform, unlimited book purchases, and diverse internal and external training programs.
• Team - Friendly atmosphere, group activities, and corporate events
• Equipment - MacBook Pro or another laptop of your specification, peripherals, and displays included
• Office - Small but cozy office in Krakow for your convenience

ABOUT FARIA EDUCATION GROUP

For over 15 years, Faria Education Group has deeply understood the needs of schools, leveraging extensive experience in education. Our dedication to reaching every learner and inspiring every educator has supported over 10,000 schools and 4 million students across 155 countries. We are committed to driving transformative experiences for learners, educators, and families globally.

Our integrated SaaS solutions suite supports all aspects of curriculum management (Atlas), teaching and learning (ManageBac), admissions (OpenApply), and school‑to‑home communications (SchoolsBuddy). With an unwavering commitment to innovation, our technology meets rigorous data protection and security standards, ensuring first‑class training and support.

Through our innovative online schools (Pamoja and Wolsey Hall), we provide comprehensive educational experiences with IB Diploma and Cambridge online courses, delivering high‑quality education to schools and homes worldwide.

Join us in our commitment to transforming education and empowering communities worldwide.

https://www.faria.org/careers