Social Lead

SBC Performance; Polska; Hybrid; PLN 120,000 - 180,000; Full time

Job summary

A digital marketing firm is seeking a Social Lead to build and lead the paid social marketing function. You will create scalable campaigns across Meta and TikTok, requiring over 3 years of experience in performance marketing. Responsibilities include setting up tracking systems, optimizing ad formats, and collaborating with teams. This role allows for remote or hybrid work, competitive pay, and opportunities for professional development.

Benefits

Competitive compensation

Performance-based bonuses

Flexible working hours

Paid vacation and sick leaves

Professional development opportunities

Qualifications

• 3+ years of experience in paid social / performance marketing.
• Proven success in launching and scaling data-driven campaigns.
• Experience managing a team of 2-3 people.

Responsibilities

• Build the paid social marketing ecosystem from scratch.
• Set up and configure Business Managers, pixels, and tracking systems.
• Launch and optimize offers, creatives, and ad formats.

Skills

Paid social marketing

Performance marketing

Data-driven campaign management

People management

Event-based optimization

Creative testing frameworks

Tools

GA4

GTM

Business Managers

Job description

SBC Performance is a digital marketing and ad-tech ecosystem partnering with the world’s top ad platforms to drive performance. We help brands scale globally through high-converting creative marketing solutions and smart campaign optimization. We’re proud to be elite partners with TikTok (Top 1 globally), Meta (Top 10), and Google.

With a team of 250+ professionals across the U.S., the Czech Republic, Poland, Ukraine, and more, we are building a fast-moving, data-first performance culture.

Now, we’re looking for a Social Lead a hands‑on performance expert who will build and lead our paid social marketing function from the ground up, launching scalable campaigns across Meta and TikTok to drive measurable growth.

Key Responsibilities

• Build the paid social marketing ecosystem from scratch (Meta, TikTok).
• Set up and configure Business Managers, pixels, and event tracking systems.
• Launch, test, and optimize offers, creatives, and ad formats to identify high‑performing combinations.
• Develop content and creative guidelines for future campaign scaling.
• Establish campaign structure, workflows, and optimization frameworks.
• Collaborate with creative, analytics, and product teams to align on performance and creative strategy.
• Transition from testing to scaling campaigns with sustainable ROI.

Requirements

• 3+ years of experience in paid social / performance marketing, ideally across Meta and TikTok.
• Proven success in launching and scaling data-driven campaigns with significant budgets.
• Experience in people management (2-3 people in the team).
• Strong technical skills in tracking, attribution, and event-based optimization (pixel setup, MMPs, GA4, GTM).
• Deep understanding of creative testing frameworks, audience segmentation, and funnel optimization.
• Experience building systems, workflows, and best practices from scratch.
• English — Upper-Intermediate.
• Experience in Big 6 agencies (GroupM, Omnicom, Publicis, Dentsu, Havas, IPG) will be a strong advantage.

What We Offer

• Opportunity to build and lead the paid social function from zero.
• Remote or hybrid work across our offices in Prague (Czechia) and Warsaw (Poland).
• Competitive compensation and performance-based bonuses.
• Flexible working hours (start between 9:00–11:00 CET).
• Paid vacation and sick leaves.
• Professional development, certifications, and knowledge‑sharing culture.
• Transparent communication, decision‑making autonomy, and a data‑driven environment.