SEO Marketing Lead

Clipster; Polska; On-site; PLN 160,000 - 260,000; Full time

Benefits offered by this job

Competitive compensation

Flexible time off

Ownership of a major marketing channel

Small team with no layers

Job summary

Clipster is seeking an SEO Marketing Lead to take full ownership of SEO, from technical optimization to content strategy and link building. You will own and drive programmatic SEO initiatives, optimize for AI-powered search, and manage the SEO budget while partnering with the founder and internal teams.

The role requires hands-on leadership, measurable results in organic traffic and rankings, and strong collaboration with engineers and content teams to migrate to clipster.com.

Qualifications

• Proven experience owning SEO strategy with measurable results.
• Strong technical SEO: crawling, indexing, site architecture, redirects.
• Experience with programmatic SEO and scalable landing pages.
• Hands-on link building and off-page SEO outreach.
• SEO content strategy development including keyword research.
• Excellent written English and ability to translate SEO needs to tech tasks.

Responsibilities

• Own and execute Clipster's SEO strategy, setting priorities and driving results across technical SEO, content, and off-page optimization.
• Work with engineering to improve crawlability, indexing, site structure, internal linking, structured data, and website performance, including migration to clipster.com.
• Develop and execute programmatic SEO initiatives, landing pages, comparison pages, and other opportunities using data.
• Build and run link-building campaigns, secure quality backlinks, and develop relationships with relevant websites and industry partners.
• Drive digital PR initiatives, including media outreach, guest publications, podcast appearances, and content placements.
• Work with our content lead to develop SEO briefs, identify keyword opportunities, and optimize existing and new content.
• Improve Clipster's visibility across Google and AI-powered search engines.
• Track organic traffic, rankings, backlinks, and conversions to understand what's working and continuously improve results.

Skills

SEO strategy

Technical SEO

Content strategy

Link building

Digital PR

Keyword research

Content briefs

Competitive analysis

Technical task translation

Written English

Job description

We're looking for an SEO Marketing Lead to take full ownership of SEO at Clipster and turn it into a major source of new customers.

You'll own the entire SEO function, from technical SEO and content strategy to link building, digital PR, and visibility in AI-powered search.

This is a hands‑on role with significant ownership. You'll set priorities, manage the SEO budget, work directly with our founder and internal teams, and be accountable for delivering measurable results.

What you'll do

• Own and execute Clipster's SEO strategy, setting priorities and driving results across technical SEO, content, and off‑page optimization.
• Work with engineering to improve crawlability, indexing, site structure, internal linking, structured data, and website performance, including our migration to clipster.com.
• Develop and execute programmatic SEO initiatives, landing pages, comparison pages, and other opportunities using our campaign and platform data.
• Build and run link‑building campaigns, secure quality backlinks, and develop relationships with relevant websites, publications, and industry partners.
• Drive digital PR initiatives, including media outreach, guest publications, podcast appearances, and content placements.
• Work with our content lead to develop SEO briefs, identify keyword opportunities, and optimize existing and new content.
• Improve Clipster's visibility across Google and AI-powered search engines.
• Track organic traffic, rankings, backlinks, and conversions to understand what's working and continuously improve results.

What we're looking for

• Proven experience owning SEO strategy and execution, with measurable results in organic traffic, rankings, or customer acquisition.
• Strong technical SEO expertise, including crawling, indexing, site architecture, redirects, canonicals, structured data, and website migrations.
• Experience with programmatic SEO or building scalable, SEO‑focused landing pages.
• Hands‑on experience with link building and off‑page SEO, including outreach, securing quality backlinks, and developing relationships with relevant publishers.
• Experience developing SEO content strategies, including keyword research, content briefs, and competitive analysis.
• Comfortable working with developers and translating SEO requirements into clear technical tasks.
• Strong written English with the ability to produce clear, engaging, and well‑structured content.

Nice to have

• Experience with copywriting, product marketing, lifecycle marketing, or other marketing channels.
• Experience improving visibility in AI-powered search engines.

What we offer

• Competitive compensation
• Flexible time off
• Ownership of a major marketing channel from day one
• A small team with no layers. Decisions take minutes