Senior UX/UI Designer - CRO & Growth Experiments

WPP Enterprise Solutions

Poznań

Hybrid

PLN 90,000 - 150,000

Full time

2 days ago
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Job summary

WPP Enterprise Solutions seeks a Senior UX/UI or Product Designer specializing in Conversion Rate Optimisation (CRO) and experimentation. You will craft and optimise premium web experiences and landing pages to drive engagement and conversions, translating data into high-impact design variations within a cross-functional CRO squad.

You will own end-to-end design for A/B and multivariate tests, collaborate with CRO strategists, analysts, and frontend developers, and contribute to design systems

Qualifications

  • Experience in conversion-centred design principles and web usability.
  • Proven ability to translate data and hypotheses into design variations.
  • Portfolio showing end-to-end design for CRO and landing pages.

Responsibilities

  • Lead end-to-end UX/UI design for CRO tests and landing pages across web/mobile.
  • Create user flows, wireframes, and high-fidelity prototypes for experimentation.
  • Design pixel-perfect UI aligned with brand guidelines and testing plans.
  • Collaborate with developers to ensure feasible, high-fidelity test executions.
  • Contribute to design libraries and templates for scalable optimisation.

Skills

CRO design
UX/UI design
A/B testing
Landing page optimization
Figma
Prototyping
HTML/CSS basics

Tools

Figma
Prototyping

Job description

WPP Enterprise Solutions seeks a Senior UX/UI or Product Designer specializing in Conversion Rate Optimisation (CRO) and experimentation. You will craft and optimise premium web experiences and landing pages to drive engagement and conversions, translating data into high-impact design variations within a cross-functional CRO squad.

You will own end-to-end design for A/B and multivariate tests, collaborate with CRO strategists, analysts, and frontend developers, and contribute to design systems

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