Senior Tracking Specialist

Kiloverse; Warszawa; Hybrid; PLN 196,000 - 269,000; Full time

Benefits offered by this job

Health insurance

On-site physiotherapist

Office gym & fitness classes

7 extra days off + weddings

Job summary

Kiloverse is seeking a Senior Tracking Specialist to own web and server-side tracking across its D2C brands. You’ll ensure measurement integrity from GTM architecture to CAPI pipelines, and lead onboarding of new ad platforms with a high ownership mindset.

You will collaborate with engineering, performance marketing, and analytics to maintain accurate conversion data and improve data quality across campaigns and platforms.

Qualifications

• 2+ years in a dedicated tracking/measurement/martech role
• Hands-on experience with GTM containers
• Strong working knowledge of Meta Pixel + Conversions API, Google Ads conversion tracking
• Solid understanding of event deduplication (event ID matching, browser vs. server dedup logic)
• Experience onboarding and validating tracking for new ad platforms end-to-end
• Able to read and write JavaScript for custom tag/trigger logic; comfortable in browser DevTools
• Experience with a CDP or server-side tag management platform (Stape, Elevar, Tealium, Segment)
• SQL or BigQuery for cross-referencing platform data against warehouse data
• Prior work in a D2C or e-commerce environment with high transaction volume

Responsibilities

• Own end-to-end tracking infrastructure across all brands including GTM, dataLayer, server-side tracking, and conversion APIs
• Define, document, and enforce tracking standards, event naming, deduplication logic, QA processes, and best practices
• Manage and optimize tracking integrations for advertising platforms (Meta, Google, TikTok, etc.) including pixel deployment, event mapping, CAPI, and server-to-server integrations
• Monitor tracking health and data quality; identify and resolve implementation issues and attribution gaps
• Lead technical onboarding of new marketing platforms ensuring accurate conversion tracking and attribution
• Partner with media buying and analytics teams to align advertising platforms with internal reporting
• Conduct regular tracking audits and drive remediation efforts
• Maintain documentation, runbooks, and knowledge bases for continuity

Skills

GTM containers

Meta Pixel + Conversions API

JavaScript

Browser DevTools

SQL or BigQuery

Server-side tracking

Tools

Stape

Elevar

Tealium

Segment

Job description

About The Team

Kiloverse is the operational force that helps ventures grow — building the systems, teams, and infrastructure that turn ideas into scalable businesses. Behind every fast-growing product, there’s a group of people who think like owners, act fast, and execute with precision.

Here, you’ll find people who want to break big in their careers — working side by side with entrepreneurs and founders to build ventures that redefine the health, wellness, beauty, or travel industries.

We are looking for a Senior Tracking Specialist to own web and server-side tracking across our D2C brand portfolio. You will be the go-to for measurement integrity — from GTM architecture and pixel health to CAPI/server-side pipelines and onboarding new ad platforms. This is a hands-on, high-ownership role sitting at the intersection of engineering and performance marketing.

Get ready to

• Own and maintain the end-to-end tracking infrastructure across all brands, including GTM, dataLayer architecture, server-side tracking, and conversion APIs.
• Define, document, and enforce tracking standards, event naming conventions, deduplication logic, QA processes, and implementation best practices.
• Manage and optimize tracking integrations for advertising platforms (Meta, Google, TikTok, and future partners), including pixel deployment, event mapping, Enhanced Conversions, CAPI, and other server-to-server integrations.
• Monitor tracking health and data quality, proactively identifying and resolving implementation issues, attribution gaps, platform discrepancies, and tracking failures.
• Lead technical onboarding of new marketing platforms, ensuring accurate conversion tracking, validation, and attribution from launch.
• Partner with media buying and analytics teams to ensure reliable conversion measurement and alignment between advertising platforms and internal reporting systems.
• Conduct regular tracking audits across brands, prioritize findings by severity, and drive remediation efforts.
• Maintain comprehensive documentation, implementation runbooks, and knowledge bases to ensure operational continuity and team self-sufficiency.

We expect you to

• 2+ years in a dedicated tracking/measurement/martech role
• Deep hands-on experience with GTM containers
• Strong working knowledge of Meta Pixel + Conversions API, Google Ads conversion tracking
• Solid understanding of event deduplication (event ID matching, browser vs. server dedup logic)
• Experience onboarding and validating tracking for new ad platforms end-to-end
• Able to read and write JavaScript for custom tag/trigger logic; comfortable in browser DevTools and network inspection
• Experience with a CDP or server-side tag management platform (Stape, Elevar, Tealium, Segment)
• SQL or BigQuery for cross-referencing platform data against warehouse data
• Prior work in a D2C or e-commerce environment with high transaction volume

Salary

Gross salary range is 4000-5500 EUR/month.

Location

We have plenty of amazing workspaces you can choose from: our awesome headquarters in Vilnius, and super cool hubs in Klaipėda, and Riga!

For Vilnius: 4 days onsite, 1 flexible day remote. Meanwhile, in Kaunas remote is available depending on the role.

Speaking of perks:

Own your wellness

Stay sharp and well in your own way – health insurance (after probation), on-site physiotherapist, office gym, and fitness classes keep you moving. Plus 7 extra days off, 3 for weddings, hybrid work, and the freedom to work 2 months from anywhere in the world.

Boost your daily life

Every breakthrough needs a spark and our daily setup reflects that. Pet-friendly office, fresh breakfasts, hot lunches, drawers and fridges stocked with snacks and food – for a quick bite or even a team-cooked meal together. Rooftop and cellar events keep things lively, while 10 social clubs give space to dive into passions and try new things. Add a public transport card for Vilnius and Perks.lt perks for smoother days.

Shape your growth path

Builders never stop learning. Coaching, mentorship, training, conferences, online courses, subscriptions, books – you’ve got a €1100 yearly budget to fuel personal or team growth. You pick the path – we’ll back you all the way.

Drive global impact

This is where ambition scales. Build impact across 30+ brands worldwide. Launch bold projects. Even step in as a co-founder – we reward those who push further. And if you bring in more great people, you get €1500 for every successful referral.

• additional conditions apply based on your residence location.