Senior SEO & GEO Strategist – Biotech

PeopleForce; Polska; Hybrid; PLN 180,000 - 300,000; Full time

Job summary

PeopleForce is seeking a Sr. Strategist, Data Strategy (SEO and GEO) to lead SEO/GEO initiatives for a biotech client.

Remote role reporting to Group Supervisor, Data Strategy (SEO and GEO). You'll translate complex data into actionable insights, manage multiple projects, and collaborate with client teams and agency partners to improve organic visibility, AI citation frequency, and brand authority across AI platforms.

Qualifications

• 5+ years of SEO experience.
• 3+ years in pharma/biotech or life sciences preferred.
• Expert knowledge of current SEO best practices.
• Knowledge of GEO strategies and AI-driven search platforms.
• Experience with structured data and schema markup for AI.
• Strong SEO reporting skills with key tools.
• Ability to develop and deliver training on emerging search tech.
• Familiarity with GEO monitoring tools and AI prompt testing.
• BA/BS in Marketing, Business, or related field.

Responsibilities

• Ensure SEO/GEO techniques are implemented consistently across projects.
• Translate SEO/GEO data into actionable insights aligned to business goals.
• Communicate recommendations to client and cross-functional teams.
• Manage multiple projects simultaneously.
• Create monthly and quarterly SEO/GEO performance reports.
• Research GEO strategies to boost brand visibility in AI responses.
• Monitor brand citations in generative AI outputs.
• Test content performance across AI platforms and analyze patterns.
• Optimize content structure and schema markup for AI understanding.
• Provide GEO training and workshops to internal and client teams.

Skills

SEO expertise

GEO strategies

AI SEO insights

Structured data

Analytics & reporting

Life sciences

Education

BA/BS in Marketing or related field

Tools

Conductor

Screaming Frog

MOZ

SEMrush

Adobe Analytics

Google Analytics

Job description

Sr. Strategist, Data Strategy (SEO and GEO)

Remote

In this role, you will be the Sr. Strategist, Data Strategy (SEO and GEO) and will be solely dedicated to a biotechnology client. We are the SEO Agency of Record, and we are responsible for implementing both innovative and best practices to increase organic and AI traffic, visibility, and citations, and brand authority in AI-generated responses. This role will report to the Group Supervisor, Data Strategy (SEO and GEO). You will work closely with cross-functional teams within the client’s organization as well as various agency partners to provide SEO and GEO recommendations and share findings on various projects or deliverables.

Responsibilities:

Ensures that SEO/GEO techniques and strategies are well implemented and consistent across all projects and scalable across multiple business units.

Able to translate complex SEO/GEO strategies and data into actionable insights that ladder up to business goals.

Able to succinctly communicate orally and in writing to the client and cross-functional teams with SEO/GEO recommendations on various projects/deliverables.

Able to manage multiple projects at once.

Strong mix of technical, analytical, and interpersonal skills; capable of digging into the nitty-gritty of SEO/GEO while also capable of evangelizing SEO/GEO best practices to the client.

Performs keyword research, AI query pattern analysis, and content ideation; monitors and provides recommendations to any technical SEO/GEO issues, such as page markup & schemas optimized for AI comprehension, URL structures, entity optimization, site crawl performance, server vs. client-side rendering, caching & CDNs, etc.

Creates monthly and quarterly SEO/GEO performance reports that track and report on site performance, organic traffic trends, AI citation frequency, brand visibility across generative AI platforms (ChatGPT, Google AI Overviews, Bing Chat, Gemini, Perplexity, Claude, etc.), and comparative AI response analysis.

Research and implement GEO strategies based on data, customer insights, and competitive analysis to improve brand visibility and citation rate in AI-generated responses.

Monitor and track brand citations and mentions in generative AI responses and answer engines; identify patterns and opportunities for increased AI visibility.

Conduct ongoing testing of content performance across multiple AI platforms using varied prompts and queries; analyze AI-generated response patterns and LLM (Large Language Model) behaviors to identify optimization opportunities.

Optimize content structure, entity relationships, and structured data implementations (schema markup) specifically designed to enhance AI engine understanding and content extraction.

Partner with content teams to optimize existing and new content for both traditional search engines and AI-driven answer engines, ensuring content includes author authority signals, expert bylines, and credibility markers that AI engines prioritize.

Provide training and workshops on evolving GEO best practices, AI search fundamentals, and responsible use of generative AI to internal teams and client stakeholders.

Serve as the subject matter expert and primary point of contact for GEO initiatives, emerging AI search trends, and industry developments.

Research competitive AI visibility and benchmark client performance against industry standards in generative engine results.

Qualifications:

5+ years of SEO experience

3+ years of experience working in the pharmaceutical, biotech, or life sciences industry is preferred

Expert knowledge of innovative and current SEO best practices

Knowledge of GEO strategies, AI-driven search platforms (ChatGPT, Google AI Overviews, Bing Chat, Gemini, Perplexity, Claude), and understanding of LLM behavior and response patterns

Experience with structured data implementation, entity optimization, and schema markup for AI comprehension

Strong knowledge of SEO reporting and relevant tools (Conductor, Screaming Frog, MOZ, SEMrush, etc.) and web analytics tools (Adobe Analytics, Google Search Console, Google Analytics, etc.)

Proven ability to develop and deliver training programs on emerging search technologies and evangelize best practices

Familiarity with GEO-specific monitoring and analysis tools (SEMRush, Ahrefs, AirOps, Profound, etc.) and AI prompt testing methodologies

BA/BS in Marketing, Business, or related fields

Excellent written and oral communication skills

Collaborative, proactive, and solutions-oriented

Experience in client and team interfaces in remote/hybrid environments

Initiative to respectfully drive change in quickly evolving space

Knowledge and focus on analytics and ROI