Senior Programmatic Campaigns Lead (DV360 & DSPs)

Wpp Group; Kraków; Hybrid; PLN 71,000 - 140,000; Full time

Benefits offered by this job

Private medical care

Life insurance

Sports card in Medicover

English language learning funding

Hybrid work model (2 days in office)

Job summary

WPP Media, part of the Global Operations Centre in Poland, seeks a Senior Programmatic Specialist to drive campaigns across DV360, TradeDesk and Amazon DSP. You will optimize performance, analyze data, and deliver clear reporting for regional teams in a fast‑moving, collaborative environment.

The role requires 3+ years of programmatic experience, strong Excel/Sheets skills, English fluency and Polish at least B1/B2, and a willingness to work in a hybrid setup from Poland offices.

Qualifications

• At least 3 years of hands-on experience in planning, executing, and optimizing programmatic campaigns.
• Proficiency in DV360 or equivalent DSP platforms.
• Openness to learning new DSP platforms and technologies.
• Strong analytical skills for deriving insights from data to inform optimization.
• Excel and Google Sheets for data analysis and reporting.
• Fluency in English; Polish knowledge at least B1/B2.
• Willingness to work in a hybrid model from Polish offices (Warsaw, Kraków, Poznań, or Wrocław).

Responsibilities

• Manage campaigns across DV360, TradeDesk, and Amazon DSP.
• Implement and optimize programmatic campaigns to drive performance.
• Collaborate with regional teams to ensure campaign success.
• Monitor and analyze campaign performance; provide optimization decisions.
• Produce daily campaign reports including pacing analysis.
• Provide commentary and strategic recommendations to regional Media Activation teams.
• Support QA work of junior team members as the team grows.

Skills

DV360

TradeDesk

Amazon DSP

Excel

Google Sheets

English fluency

Polish B1/B2

Tools

DV360

TradeDesk

Amazon DSP

Excel

Google Sheets

Job description

WPP Media, part of the Global Operations Centre in Poland, seeks a Senior Programmatic Specialist to drive campaigns across DV360, TradeDesk and Amazon DSP. You will optimize performance, analyze data, and deliver clear reporting for regional teams in a fast‑moving, collaborative environment.

The role requires 3+ years of programmatic experience, strong Excel/Sheets skills, English fluency and Polish at least B1/B2, and a willingness to work in a hybrid setup from Poland offices.