Senior Product Marketing Manager

PowerToFly; Warszawa; On-site; PLN 120,000 - 180,000; Full time

Job summary

Tiugo is the company behind CKEditor, TinyMCE, and Uploadcare, delivering enterprise-grade content and AI layers for developers and buyers. We seek a storyteller who can own both the technical narrative for builders and the business narrative for CTOs and VPs of Engineering.

You will partner with Brand, DevRel, Product, and Growth Marketing to launch features that resonate, create compelling content, and ensure our voice stays credible and compelling in a competitive landscape.

Qualifications

• Experience translating complex product capabilities into clear technical messaging for developers.
• Ability to craft compelling narratives for both technical and business audiences.
• Proven track record of planning and executing product/feature launches.

Responsibilities

• Tell the technical story to builders with accuracy and precision.
• Tell the business story to decision-makers focusing on outcomes and risk reduction.
• Drive launches end-to-end with DevRel, product, and Growth Marketing teams.
• Create content ranging from deep-dive technical pieces to executive one-pagers.
• Interview developers and buyers to surface real user voices in messaging.
• Help the brand appear in AI discovery and maintain competitive positioning.

Skills

Technical storytelling

Business storytelling

Launch planning

Content creation

Job description

Tiugo is the company behind CKEditor, TinyMCE, and Uploadcare: developer tools that power rich content creation inside thousands of applications worldwide.

Our primary audience is the builder, the developer architecting an application that needs an embedded, enterprise-grade content and AI layer, where governance, compliance, and control are not nice-to-haves but hard requirements.

Behind every one of our products is a genuinely good story about solving exactly that problem well. Most of the world hasn't heard it yet.

The storyteller we're looking for

Great product marketing for developer tools lives in two worlds at once, and most people are only comfortable in one. You're very comfortable in both.

• With builders, you go deep: Our primary audience is the developer designing an application where an embedded content and AI layer has to hold up to enterprise governance, compliance, and control. You want to understand their architecture, their constraints, the trade-offs they're weighing. You ask good technical questions, you respect their time, and you earn trust by getting the details right. Hand-wavy marketing makes you wince.

• With decision-makers, you zoom out: You can take that same product and tell a crisp business story to a CTO, a VP of Engineering, or a product leader, people who care less about the internals and more about velocity, risk, cost, and staying compliant and in control as they ship AI into production. You make the value obvious without dumbing it down.

Where you sit

You report to your brand's Head of Product Marketing and work inside a tight pod built around a single brand: product marketing, developer relations, and the product team. Each function keeps its own reporting line, DevRel within a central DevRel team, product managers within Product. But the three move in lockstep on one mission: make the brand impossible to ignore. You'll be in the room with the people building the product and the people talking to developers every day. The raw material for great stories is right there; your job is to shape it.

What you will do

• Tell the technical story: Turn real product capability into messaging that's accurate, vivid, and credible to the builders staking an enterprise application on it, developers who need governance, compliance, and control baked in, not bolted on. Honesty and precision are how trust gets earned here.

• Tell the business story: Translate that same product into the language of the people who sign off, the outcomes, the risk reduction, the AI-era advantage. Build the narratives, decks, and proof points that help close enterprise deals.

• Drive launches that land: Plan and run product and feature launches end to end, in concert with DevRel, product, and Growth Marketing, so releases hit with real impact instead of a quiet blog post.

• Create content across the spectrum: From deeply technical deep-dives and comparison pieces to executive one-pagers and build-versus-buy narratives, you choose the right depth for the right reader every time.

• Go to the source: Talk to developers and buyers, sit close to product usage and win/loss patterns, and bring real voices, not assumptions, into everything the team ships.

• Win the AI discovery layer: Help the brand show up sharply when developers and buyers research through AI tools and search. How we get cited and surfaced is part of the modern storyteller's job.

• Sharpen the edge: Know the competitors and alternatives cold, and arm the team with positioning that makes clear where this brand wins and why.