Senior Product Growth & SEO Analyst

Xebia Group; Polska; A distancia; PLN 150.000 - 190.000; Jornada completa

Descripción de la vacante

Xebia in Poland is seeking a seasoned Product Analytics professional to drive growth via data-driven SEO and product insights. You will design metrics, build dashboards, and coach cross-functional teams to unlock opportunities across brands, models, and locations.

You will lead experiments, define KPIs, and translate findings into actionable product recommendations that shape the roadmap and business impact. EU region work eligibility is required.

Formación

• 4+ years of experience in Product Analytics or Growth Analytics.
• Advanced SQL skills and analytics platforms.
• Experience with product analytics and experimentation frameworks.
• Experience building dashboards with Looker/Tableau/Power BI.
• SEO performance analytics familiarity including GSC/GA4.
• Proficiency in Python or R for advanced analytics.
• Strong cross-functional collaboration and communication.
• Ability to translate data into business recommendations.
• Understanding of search, marketplace, or e-commerce models.

Responsabilidades

• Tracking and analyzing SEO performance across brands, models, categories, and locations.
• Measuring organic traffic growth, search rankings, crawlability, and search visibility metrics.
• Building dashboards and automated reporting solutions for SEO and product stakeholders.
• Analyzing relationships between inventory depth, content coverage, and search ranking performance.
• Identifying long-tail search opportunities and quantifying their potential business impact.
• Defining success metrics and KPIs for SEO and product growth initiatives.
• Designing, executing, and evaluating SEO experiments, including indexing thresholds, internal linking strategies, content variants, landing page optimizations.
• Partnering with Product Managers and AI Scientists to identify and prioritize growth opportunities.
• Translating analytical insights into actionable product recommendations.
• Supporting product roadmap decisions through quantitative analysis and business impact assessment.

Conocimientos

Advanced SQL

Product analytics

Experimentation frameworks

Dashboards (BI)

SEO analytics

GSC/GA4 familiarity

A/B testing

Market/e-commerce knowledge

Python or R

Cross-functional collaboration

Business communications

Herramientas

Looker

Tableau

Power BI

Descripción del empleo

Xebia is a global AI-first, digital transformation, and engineering partner. With over 25 years of experience and a team of 5,000 professionals across 16 countries, we help organizations design and build scalable products, platforms, and data-driven solutions.

We specialize in Artificial Intelligence, Data and Cloud, Intelligent Automation, and Digital Products, combining deep technical expertise with a strong focus on engineering excellence and a people-first culture.

In the CEE region, we’re a team of nearly 1,000 experts delivering modern applications, data platforms, and AI solutions for clients such as McLaren, Aviva, Deloitte, Spotify, Disney, ING, UPS, Tesco, Truecaller, AllSaints, Volotea, Schmitz Cargobull, Allegro, InPost, and many, many more. We work with leading technologies including AWS, Azure, GCP, Databricks, and Snowflake, and combine strong engineering culture with a consulting mindset and a continuous focus on growth and knowledge sharing.

You will be:

• Tracking and analyzing SEO performance across brands, models, categories, and locations.
• Measuring organic traffic growth, search rankings, crawlability, and search visibility metrics.
• Building dashboards and automated reporting solutions for SEO and product stakeholders.
• Analyzing relationships between inventory depth, content coverage, and search ranking performance.
• Identifying long-tail search opportunities and quantifying their potential business impact.
• Defining success metrics and KPIs for SEO and product growth initiatives.
• Designing, executing, and evaluating SEO experiments, including:
• indexing thresholds,
• internal linking strategies,
• content variants,
• landing page optimizations.
• Partnering with Product Managers and AI Scientists to identify and prioritize growth opportunities.
• Translating analytical insights into actionable product recommendations.
• Supporting product roadmap decisions through quantitative analysis and business impact assessment.

Your profile:

• 4+ years of experience in Product Analytics, Growth Analytics, Data Analytics, or similar roles,
• advanced SQL skills,
• strong experience with product analytics and experimentation frameworks,
• experience building dashboards using BI tools such as Looker, Tableau, Power BI, or similar,
• experience analyzing SEO performance and organic growth metrics,
• familiarity with SEO tools such as Sistrix, Google Search Console, GA4, and Botify, experience with SEO data pipelines such as Data4SEO is a plus,
• experience with A/B testing and experimentation methodologies,
• knowledge of search, marketplace, or e-commerce business models,
• Python or R for advanced analytics,
• experience working within cross-functional product teams,
• strong analytical and problem-solving skills,
• experience translating data into business recommendations,
• ability to communicate effectively with both technical and business stakeholders,

Work from the European Union region and a work permit are required.

Nice to have:

• familiarity with SEO tools such as Ahrefs, SEMrush, Sistrix, or Screaming Frog,
• experience supporting AI/ML-driven product initiatives,
• knowledge of GEO (Generative Engine Optimization) metrics and measurement approaches,
• experience with AWS-based analytics ecosystems.

Recruitment Process:

CV review – HR call – Interview – Client Interview – Decision