Senior Oracle Eloqua Platform Specialist

Vmlenterprisesolutions; Katowice; On-site; PLN 120,000 - 180,000; Full time

Job summary

WPP Enterprise Solutions in Poland is seeking a senior Oracle Eloqua specialist to lead advanced lifecycle and journey enablement across campaigns and programs. You will own complex Eloqua requirements beyond standard execution, including data-driven segmentation, multi-market rollout, and platform troubleshooting.

You will collaborate with UK project teams and key stakeholders, translate business needs into scalable Eloqua configurations, and ensure governance and GDPR compliance throughout

Qualifications

• Senior hands-on Oracle Eloqua practitioner with deep platform knowledge beyond standard campaign execution.
• Expertise in Campaign Canvas, Program Canvas, Program Builder, Contact Washing Machine, advanced segmentation, CDOs, data cards.

Responsibilities

• Design, build and optimize complex Eloqua Campaign Canvas and Program Canvas solutions.
• Develop advanced Program Builder and Contact Washing Machine workflows for data normalisation and routing.
• Create advanced segmentation using contact fields, shared filters, behavioral criteria and CDOs.
• Design and configure CDOs/data cards and their relationships with contacts and lifecycle programmes.
• Translate requirements into scalable Eloqua configurations and reusable journey patterns.
• Configure and troubleshoot advanced Eloqua features including dynamic content, forms, progressive profiling and lead scoring.
• Support data-driven requirements involving Eloqua APIs, SFTP, auto-synchs and external calls.
• Investigate Eloqua issues spanning campaign logic, Program Builder, segmentation and data processing.
• Collaborate with Integration Specialists and Solution Architects on cross-system issues.
• Provide independent QA of developments and document designs and troubleshooting outcomes.

Skills

Advanced Eloqua

Program Canvas

Program Builder

Lifecycle enablement

Data modelling

SQL logic

GDPR knowledge

Stakeholder communication

Tools

Eloqua

SQL

REST APIs

SFTP

Job description

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best‑in‑class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Oracle Eloqua specialist to provide advanced functional and technical expertise across campaign, journey and lifecycle enablement.

The opportunity

We are looking for a highly experience Oracle Eloqua specialist to join our team. This is not a high-volume campaign production role. The specialist will own complex Eloqua requirements that go beyond standard campaign execution, including advanced journey orchestration, data‑driven segmentation, platform configuration and troubleshooting across MME and 24 NSCs.

What you’ll be doing

• Design, build and optimise complex Eloqua Campaign Canvas and Program Canvas solutions, including multi‑step journeys, decision logic, re‑entry and exit rules, wait logic and complex routing.
• Develop advanced Program Builder and Contact Washing Machine workflows for data normalisation, field population, routing and preparation.
• Create advanced segmentation using contact fields, shared filters/lists, behavioural and date‑based criteria, nested logic and Custom Data Objects (CDOs).
• Design and configure CDOs/data cards and their relationships with contacts, segmentation, campaign logic and lifecycle programmes.
• Translate lifecycle, audience and business requirements into scalable Eloqua configurations and reusable journey patterns.
• Configure and troubleshoot advanced Eloqua capabilities including dynamic content, field merges, forms and form processing, progressive profiling, lead scoring and lead routing.
• Support complex data‑driven requirements involving Eloqua APIs, SFTP, auto‑synchs, external calls and imported audience data.
• Investigate complex Eloqua issues involving campaign logic, Program Builder, segmentation, CDOs, data processing, configuration or unexpected contact behaviour.
• Work with Integration Specialists and Solution Architects where issues cross the boundary between Eloqua and upstream or downstream systems.
• Provide independent functional QA of complex developments and document solution designs, reusable patterns, configuration decisions and troubleshooting outcomes.

You will collaborate with our UK project team, so we’ll need you to be available until 18:00 PL

What we want from you

The ideal candidate is a senior hands‑on Oracle Eloqua practitioner with deep platform knowledge beyond standard campaign execution.

Advanced Oracle Eloqua expertise

• Campaign Canvas, Program Canvas, Program Builder, Contact Washing Machine, advanced segmentation, shared filters/lists, CDOs and data cards.
• Contact and account data models, dynamic content, field merges, forms, progressive profiling, lead scoring/routing, Eloqua Insight and platform administration.

Data and technical capability

• Strong understanding of Eloqua data structures, field relationships, Bulk API 2.0, REST/Application APIs, SFTP, auto‑synchs, external calls, data priority and reconciliation.
• Ability to use SQL‑style logic and data analysis to diagnose segmentation, mapping and data‑processing issues.

Journey and lifecycle enablement

• Ability to translate objectives and audience requirements into complex lifecycle and always‑on journey designs across acquisition, nurture, conversion, ownership, aftersales and retention.
• Experience developing scalable patterns for multi‑market rollout, contact strategy, frequency rules, eligibility, suppression and journey conflict management.

Troubleshooting and governance

• Strong diagnostic ability to trace contact movement, investigate CDO/contact‑data issues, identify incorrect mappings or dependencies and distinguish Eloqua issues from upstream data/integration problems.
• Working knowledge of GDPR, consent, subscription/preferences, contact‑level security, data retention, frequency management and four‑eyes QA.

What we are looking for

• Significant hands‑on Oracle Eloqua experience in complex enterprise or multi‑market environments, with the ability to independently diagnose difficult platform problems.
• Strong analytical, documentation and stakeholder communication skills; fluent written and spoken English.

Bonus points if you have

Oracle Eloqua certification; AppCloud/Cloud Actions experience; exposure to Oracle Integration Cloud, Salesforce, CDPs or personalisation platforms; automotive, retail or high‑volume B2C experience.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact‑driven individuals: Heart, Brains and Courage.

We lead withHeart, fostering empathy and trust where genuine connections and human‑centric work flourish.
We empower yourBrainsfor innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we championCourage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

Learn more about us on our LinkedIn page, visit our YouTube channel and follow us on Instagram WPP Poland.

Please note that this job is a full‑time position located in Poland, but the selection process will be conducted in English.

In compliance with Polish regulations, VML Enterprise Solutions is committed to fostering a transparent and ethical work environment. We encourage reporting of any potential irregularities or misconduct. For detailed information on our whistle‑blower policy and reporting procedures, please refer to our dedicated document.

At WPP Enterprise Solutions

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernisation, connecting strategy directly to execution.

Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX, work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best‑in‑class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. We have received distinction as a leader in Commerce Services and CX Strategy Consulting by the Forrester Wave™

To find out more, visit enterprisesolutions.wpp.com and follow us on LinkedIn.

WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world’s leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting‑edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world‑class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.