Senior Oracle Eloqua Platform Specialist

twentysix; Katowice; Hybrid; PLN 134,000 - 212,000; Full time

Job summary

VML is seeking a senior Oracle Eloqua specialist to join our team in Poland. The role focuses on advanced Eloqua configurations, complex journeys and multi-market rollout across campaigns and lifecycle programmes.

You will work with integration specialists to design scalable solutions and ensure data-driven decisioning. The position requires hands-on Eloqua expertise, strong English communication, and the ability to translate business requirements into robust configurations.

Qualifications

• Significant hands-on Oracle Eloqua experience in complex enterprise or multi-market environments.
• Strong analytical, documentation and stakeholder communication skills; fluent written and spoken English.
• Ability to translate objectives and audience requirements into complex lifecycle and journey designs across acquisition, nurture, conversion, ownership, aftersales and retention.
• Experience developing scalable patterns for multi-market rollout, contact strategy, frequency rules, eligibility, suppression and journey conflict management.

Responsibilities

• Design, build and optimise Eloqua Campaign Canvas and Program Canvas solutions, including multi-step journeys and complex routing.
• Develop advanced Program Builder workflows and Contact Washing Machine data normalisation processes.
• Create advanced segmentation using contact fields, shared filters/lists, behavioural and date-based criteria, nested logic and CDOs.
• Design and configure CDOs/data cards and their relationships with contacts and lifecycle programmes.
• Translate lifecycle and audience requirements into scalable Eloqua configurations and reusable journey patterns.
• Configure and troubleshoot advanced Eloqua capabilities including dynamic content, field merges, forms, progressive profiling, lead scoring and routing.
• Support data-driven requirements involving Eloqua APIs, SFTP, auto-synchs and external data imports.
• Investigate Eloqua issues related to campaign logic, segmentation, data processing and integration boundaries.
• Collaborate with Integration Specialists and Solution Architects on cross-boundary issues and document solutions.
• Provide independent functional QA of complex developments and document solution designs and troubleshooting outcomes.

Skills

Oracle Eloqua

Advanced segmentation

Program Canvas

Lifecycle enablement

Troubleshooting

Data integration

SQL logic

Stakeholder communication

English fluency

Tools

Eloqua

SQL

REST APIs

SFTP

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Oracle Eloqua specialist to provide advanced functional and technical expertise across campaign, journey and lifecycle enablement.**The opportunity

We are looking for a highly experience Oracle Eloqua specialist to join our team. This is not a high-volume campaign production role. The specialist will owner complex Eloqua requirements that go beyond standard campaign execution, including advanced journey orchestration, data-driven segmentation, platform configuration and troubleshooting across MME and 24 NSCs.

What you’ll be doing

• Design, build and optimise complex Eloqua Campaign Canvas and Program Canvas solutions, including multi-step journeys, decision logic, re-entry and exit rules, wait logic and complex routing.

• Develop advanced Program Builder and Contact Washing Machine workflows for data normalisation, field population, routing and preparation.

• Create advanced segmentation using contact fields, shared filters/lists, behavioural and date-based criteria, nested logic and Custom Data Objects (CDOs).

• Design and configure CDOs/data cards and their relationships with contacts, segmentation, campaign logic and lifecycle programmes.

• Translate lifecycle, audience and business requirements into scalable Eloqua configurations and reusable journey patterns.

• Configure and troubleshoot advanced Eloqua capabilities including dynamic content, field merges, forms and form processing, progressive profiling, lead scoring and lead routing.

• Support complex data-driven requirements involving Eloqua APIs, SFTP, auto-synchs, external calls and imported audience data.

• Investigate complex Eloqua issues involving campaign logic, Program Builder, segmentation, CDOs, data processing, configuration or unexpected contact behaviour.

• Work with Integration Specialists and Solution Architects where issues cross the boundary between Eloqua and upstream or downstream systems.

• Provide independent functional QA of complex developments and document solution designs, reusable patterns, configuration decisions and troubleshooting outcomes.

You will collaborate with our UK project team, so we’ll need you to be available until 18:00 PL

What we want from you

The ideal candidate is a senior hands-on Oracle Eloqua practitioner with deep platform knowledge beyond standard campaign execution.

Advanced Oracle Eloqua expertise**

• Campaign Canvas, Program Canvas, Program Builder, Contact Washing Machine, advanced segmentation, shared filters/lists, CDOs and data cards.

• Contact and account data models, dynamic content, field merges, forms, progressive profiling, lead scoring/routing, Eloqua Insight and platform administration.

Data and technical capability

• Strong understanding of Eloqua data structures, field relationships, Bulk API 2.0, REST/Application APIs, SFTP, auto-synchs, external calls, data priority and reconciliation.

• Ability to use SQL-style logic and data analysis to diagnose segmentation, mapping and data-processing issues.

Journey and lifecycle enablement

• Ability to translate objectives and audience requirements into complex lifecycle and always-on journey designs across acquisition, nurture, conversion, ownership, aftersales and retention.

• Experience developing scalable patterns for multi-market rollout, contact strategy, frequency rules, eligibility, suppression and journey conflict management.

Troubleshooting and governance

• Strong diagnostic ability to trace contact movement, investigate CDO/contact-data issues, identify incorrect mappings or dependencies and distinguish Eloqua issues from upstream data/integration problems.

• Working knowledge of GDPR, consent, subscription/preferences, contact-level security, data retention, frequency management and four-eyes QA.

What we are looking for

• Significant hands-on Oracle Eloqua experience in complex enterprise or multi-market environments, with the ability to independently diagnose difficult platform problems.

• Strong analytical, documentation and stakeholder communication skills; fluent written and spoken English.

Bonus points if you have

Oracle Eloqua certification; AppCloud/Cloud Actions experience; exposure to Oracle Integration Cloud, Salesforce, CDPs or personalisation platforms; automotive, retail or high-volume B2C experience.

What we can offer you

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.**We empower your Brains **for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

Learn more about us on our LinkedIn page, visit our YouTube channel and follow us on Instagram WPP Poland.

Please note that this job is a full-time position located in Poland, but the selection process will be conducted in English.

How we use AI in the recruitment process: * To ensure more focused and engaging conversations, we leverage AI in our recruitment process exclusively for secure, objective note‑taking, never for evaluative judgments. This allows our team to be fully present with you. You are always welcome to request a transcript of these notes or opt out of this feature at any time. Opting out will not impact the outcome of the interview process

In compliance with Polish regulations, VML Enterprise Solutions is committed to fostering a transparent and ethical work environment. We encourage reporting of any potential irregularities or misconduct. For detailed information on our whistle‑blower policy and reporting procedures, please refer to our dedicated document.

WPP Enterprise Solutions is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

#LI-EMEA #LI-REMOTE

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.