Senior Measurement Strategy & Analytics Specialist

Real Jobs; Wrocław; Hybrid; PLN 232,000 - 237,000; Full time

Job summary

Google’s gTech Ads team is seeking a Measurement Effectiveness Specialist to lead measurement strategies, diagnostics, and scalable services across Google’s ads and publisher products. This role focuses on implementing tests and studies, including MMM and incrementality analyses, to deliver actionable insights for clients.

Fluency in English and German is required to support regional client relationships, with location options in Dublin, Warsaw, or Wroclaw.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with measurement platforms, analytics and attribution modeling.
• Experience with statistical analysis, interpreting data, identifying trends, root cause findings, and making data-driven decisions.
• Ability to communicate in English and German fluently to support client relationship management in this region.

Responsibilities

• Act as the primary expert and be the central point-of-contact for clients for scaled implementation and execution for all Google measurement products.
• Perform diagnostic and solution implementation in collaboration with both internal and external teams, assess client measurement needs, identify gaps in their current strategies, and implement effective solutions.
• Design and execute measurement strategies that includes the design and execution of various measurement tests and studies, such as A/B experiments, brand lift studies, and Incrementality studies, to provide actionable insights.
• Drive the industrialisation process to find scale in our menu of services by exploring options to automate, agentify, vendorise, partnerise and productise our menu of services.
• Drive investigative reporting and recommendations. Conduct analysis and create reports on measurement data, including MMM outputs, and to provide strategic media plan recommendations.

Skills

Measurement platforms

Analytics

Attribution modeling

Statistical analysis

English fluency

German fluency

Education

Bachelor's degree or equivalent

Tools

SQL

Job description

Google’s gTech Ads team is seeking a Measurement Effectiveness Specialist to lead measurement strategies, diagnostics, and scalable services across Google’s ads and publisher products. This role focuses on implementing tests and studies, including MMM and incrementality analyses, to deliver actionable insights for clients.

Fluency in English and German is required to support regional client relationships, with location options in Dublin, Warsaw, or Wroclaw.