Measurement Effectiveness Specialist, Measurement Center of Excellence

Google; Wrocław; Hybrid; PLN 232,000 - 237,000; Full time

Job summary

Google’s gTech Ads team seeks a data-driven expert to lead measurement and analytics efforts for clients across Europe, including Ireland and Poland. You will guide scalable measurement solutions, run diagnostic analyses, and design tests to drive business impact.

This role emphasizes collaboration with Sales, Product, and Engineering to deliver measurement strategies, implement scalable frameworks, and ensure client success.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with measurement platforms, analytics and attribution modeling.
• Experience with statistical analysis, interpreting data, identifying trends, root cause findings, and making data-driven decisions.

Responsibilities

• Act as the primary expert; be the central point-of-contact for clients for scaled implementation and execution for all Google measurement products.
• Perform diagnostic and solution implementation. Assessing client measurement needs, identifying gaps in their current strategies, and implementing effective solutions.
• Design and execute measurement strategies. Design and execution of various measurement tests and studies, such as A/B experiments, brand lift studies, and incrementality studies, to provide actionable insights and recommendations.
• Drive Industrialisation work to unlock super-scale. This includes initiatives to componentise and templatise complex measurement workflows (e.g., causal impact, incrementality), leveraging AI prompts, automation (Apps Script/SQL), and cross-functional partnerships to reduce turnaround times and improve test yield.
• Act as a strategic, cross-functional problem solver. Through active collaboration with both internal and external teams, ensure seamless project delivery and client satisfaction.

Skills

Measurement platforms

Analytics

Attribution modeling

Statistical analysis

Data-driven decisions

Incrementality

MMM

SOPs implementation

A/B testing

SQL

Google advertising platforms

Client relationship management

Team leadership

English & German communication

Education

Bachelor's degree or equivalent

Tools

SQL

Job description

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Dublin, Ireland; Warsaw, Poland; Wrocław, Poland.

Minimum qualifications

• Bachelor's degreeor equivalent practical experience.
• 5 years of experience with measurement platforms, analytics and attribution modeling.
• Experience with statistical analysis, interpreting data, identifying trends, root cause findings, and making data-driven decisions.

Preferred qualifications

• Experience in interpreting advanced measurement metrics (incrementality, MMM).
• Experience identifying process gaps and implementing scalable frameworks or standard operating procedures (SOPs).
• Proficiency in statistical analysis, A/B testing, and SQL.
• Comprehensive understanding of Google advertising platforms and competitive landscape
• Ability to communicate in English and German fluently to support client relationship management in this region.
• Proven ability to drive large work streams or transformations.

About The Job

gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our video .

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Ireland: €84000 - €86000 (EUR) + 15% bonus target + equity + benefits

Poland: zł232000 - zł237000 (PLN) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google .

• Act as the primary expert; be the central point-of-contact for clients for scaled implementation and execution for all Google measurement products.
• Perform diagnostic and solution implementation. Assessing client measurement needs, identifying gaps in their current strategies, and implementing effective solutions.
• Design and execute measurement strategies. Design and execution of various measurement tests and studies, such as A/B experiments, brand lift studies, and incrementality studies, to provide actionable insights and recommendations.
• Drive Industrialisation work to unlock super-scale. This includes initiatives to componentise and templatise complex measurement workflows (e.g., causal impact, incrementality), leveraging AI prompts, automation (Apps Script/SQL), and cross-functional partnerships to reduce turnaround times and improve test yield.
• Act as a strategic, cross-functional problem solver. Through active collaboration with both internal and external teams, ensure seamless project delivery and client satisfaction.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .