Senior Digital Media Specialist

PEPCO Poland Sp. z o.o.; Poznań; On-site; PLN 120,000 - 170,000; Full time

Benefits offered by this job

Life insurance

Medical care

Sports card

Store discounts

Training programs

Meal subsidies

Jubilee awards

Social fund

Supportive culture

Job summary

Pepco Poland Sp. z o.o. is seeking a Senior Digital Media Specialist to lead global digital media projects and shape innovative strategies across markets. You will craft briefs, manage campaigns, and optimize the media mix with input from local teams.

Ideal candidates bring 3-5 years in media planning/buying, strong digital and offline media knowledge, and fluency in English. A dynamic, multinational environment awaits with opportunities for growth and impact.

Qualifications

• 3-5 years of experience in a similar role in a media agency or on client’s side; international experience is a plus.
• Proven experience in digital advertising as a media planner & buyer in media agency or on client sites.
• Strong understanding of both digital (social, programmatic, search) and offline media.
• Proficient in Google marketing tools (Google Ads, Campaign Manager 360, GA4, DV360).
• Proficient in MS Office.
• Fluent in English, written and spoken.

Responsibilities

• Lead global digital media projects with best practices across markets.
• Independently build briefs for media campaigns with input from local markets.
• Leverage knowledge of the European media landscape to recommend optimal strategies.
• Participate in media planning and buying to create integrated online/offline plans.
• Collect, analyze and synthesize market data for actionable insights.
• Identify target audiences and understand their behavior from brand trackers and shopper data.
• Determine the best digital media mix to meet campaign objectives.
• Collaborate with media agencies to implement effective plans.
• Evaluate media plans and post-buy reports to improve ROI.
• Allocate digital budgets and monitor costs to meet KPIs.
• Work with key media suppliers (META, Google, BLIX, etc.).
• Monitor market trends and competitors’ promotions.
• Collaborate with cross-functional marketing teams.

Skills

Digital advertising

Media planning & buying

Google Marketing tools

English fluency

Cross-functional collaboration

Tools

Google Ads

Campaign Manager 360

GA4

DV360

Job description

Pepco is a well-known and respected brand, present in 19 European countries. Every month, over 36 million customers visit over 4,000 of our stores. This success is driven by over 31,000 employees in stores, distribution centers, and offices across Europe, who ensure the best shopping experience for our customers.

Our greatest strength comes from our people—their passion and energy inspire us to keep reaching higher! Join us and be a part of our success story!

Senior Digital Media Specialist

Location: Poznań, wielkopolskie, PL, 60-479

Your key responsibilities:

• Lead global digital media projects, ensuring best practices and innovation across all markets.
• Independently build briefs media campaigns, incorporating input from local markets.
• Leverage deep knowledge of the European media landscape to recommend optimal strategies.
• Participate in media planning and buying processes to create effective integrated online/offline plans.
• Collect, analyze, and synthesize market data, drawing actionable insights applicable across markets.
• Identify target audiences and understand their behavior by analyzing brand trackers and shopper data.
• Determine the best digital media mix to achieve campaign objectives.
• Cooperate with media agencies to ensure the development and implementation of effective digital media plans.
• Evaluate media plans and post-buy reports to drive media efficiency and ROI.
• Allocate digital budgets and monitor campaign costs and progress to meet KPIs.
• Work directly with key media suppliers (META, Google, BLIX, etc.).
• Monitor market changes, trends, and competitors’ communication and promotions.
• Collaborate with cross-functional marketing teams.

Skills and experience we are looking for:

• 3-5 years of experience in a similar role in a media agency or on client’s side (experience in international environment would be an advantage).
• Proven experiencein digital advertising as a media planner & buyer in media agency or on clients site.
• Strong understanding of both digital (social, programmatic, search) and offline media.
• Proficiency in Google marketing tools (Google Ads, Campaign Manager 360, GA4, DV360) is mandatory.
• Proficient in MS Office.
• Fluent in English, written and spoken.
• Creativity, attention to detail and ability to prioritize and multitask.
• Excellent communication and teamwork skills.
• Ability to meet tight deadlines under minimal supervision.

You are bound to like your job at Pepco because we guarantee:

• Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe.
• A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy!
• Life insurance on preferential terms, to feel secure.
• An extensive benefits platform offering a wide range of options – including medical care, sports cards, events, trips, shopping vouchers, and more.
• Discounts on purchases at Pepco stores – get your favorite products at even better prices!
• A wide range of training sessions, courses, and webinars designed to help our employees grow and thrive!
• The opportunity to improve language skills by working in an international environment.
• Free psychological, legal, and financial consultations as part of our employee support program – our employees' well-being is our top priority!
• Smart Lunch – meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices.
• Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries.
• A social fund providing additional financial support to ensure security and assistance in various life situations.
• A friendly atmosphere and support from colleagues who are eager to share their expert knowledge – despite being a large organization, we’ve maintained a warm, informal atmosphere.
• A role within a unique organizational culture – Pepcoolture – where our mission, vision, and values are the foundation of our everyday work.