Senior Digital Analytics & Tagging Strategist

ALK; Kraków; Hybrid; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Job summary

ALK, Kraków-based, is expanding its Digital Customer Engagement team. You will build and maintain the foundation for business tracking across web, app, CRM, and paid channels, translating KPIs into precise tracking specs to support both B2B and B2C campaigns.

You’ll collaborate with marketing and partners to visualize data, driving personalization strategies while ensuring high-quality data across multi-channel initiatives.

Qualifications

• Extensive GA4 and GTM experience with data layer and events.
• Experience with 3rd party analytics tools (FB pixels, API etc.).
• Experience with Server-Side Tracking and data warehouses.
• Proficient in data visualization and reporting tools.
• Strong HTML knowledge and web publishing basics.

Responsibilities

• Strategize analytics setups and scale data/reporting capabilities.
• Implement Tag Manager and data layer requirements with developers.
• Collaborate with stakeholders to ensure KPI-aligned tracking.
• Deliver actionable recommendations to optimize tracking.
• Validate data accuracy and maintain reporting processes.
• Provide GA4 trainings to marketing teams.

Skills

GA4

Google Tag Manager

Data Layer

Server-side tracking

BigQuery

Looker Studio

Braze

HTML

Data analysis

Team player

Tools

Looker Studio

Tableau

GA4 setup

Job description

ALK, Kraków-based, is expanding its Digital Customer Engagement team. You will build and maintain the foundation for business tracking across web, app, CRM, and paid channels, translating KPIs into precise tracking specs to support both B2B and B2C campaigns.

You’ll collaborate with marketing and partners to visualize data, driving personalization strategies while ensuring high-quality data across multi-channel initiatives.