Senior Analytics & Tracking Lead for Digital Engagement

ALK; Kraków; Hybrid; PLN 180,000 - 240,000; Full time

Job summary

ALK is seeking a Senior Tracking & Analytics Specialist to lead the setup and optimization of our digital analytics stack in Kraków. You will translate business KPIs into concrete tracking specifications across web, app, CRM, and paid channels, enabling precise measurement and personalization.

You will collaborate with marketing and agency partners to visualize data, drive a data-driven personalization strategy, and ensure multi-channel campaigns are tracked and reported accurately.

Qualifications

• Extensive GA4 and Google Analytics experience.
• Strong data modeling and data layer design.
• Hands-on with GTM implementations and event tracking.

Responsibilities

• Set up analytics and insight frameworks for scaling data/reporting.
• Implement Tag Management systems (Google Tag Manager).
• Define data layer requirements and assist developers with implementation.
• Collaborate with stakeholders to ensure tracking supports KPIs.
• Deliver actionable recommendations to improve tracking accuracy.
• Establish processes to validate data integrity.
• Train marketing on GA4 reporting best practices.

Skills

GA4 analytics

Google Tag Manager

Data layer concepts

Custom event tracking

Server-side tracking

BigQuery

Braze

HTML knowledge

Tools

BigQuery

SuperMetrics

Braze

Facebook Pixel/Conversion API

Looker

Looker Studio

Tableau

Job description

ALK is seeking a Senior Tracking & Analytics Specialist to lead the setup and optimization of our digital analytics stack in Kraków. You will translate business KPIs into concrete tracking specifications across web, app, CRM, and paid channels, enabling precise measurement and personalization.

You will collaborate with marketing and agency partners to visualize data, drive a data-driven personalization strategy, and ensure multi-channel campaigns are tracked and reported accurately.