Senior Customer Activation Manager

gsknch; Warszawa; Hybrid; PLN 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid work

Private medical care

Life insurance

Pension plan

Multisport card

Learning opportunities

Parking

Job summary

Haleon in Warsaw, Poland, is seeking a Senior Customer Activation Manager to orchestrate activation initiatives across channels, aligning with Marketing, Sales and NRM. You will translate brand strategies into activation plans, analyze data, and lead cross-functional projects with agile methods to drive brand performance and share results.

The role requires 5+ years in customer activation or related fields within consumer healthcare or pharma, fluency in Polish and English, strong Excel and

Qualifications

• 5+ years in customer activation, shopper or NRM in consumer healthcare/pharma.
• Analytical mindset with data interpretation and actionable plans.
• Proficiency in MS Excel and BI tools (Power BI).

Responsibilities

• Develop and manage annual/quarterly activation calendars for Haleon brands.
• Translate brand strategies into customer-specific activation plans.
• Collaborate with Marketing, Sales, and Category teams for in-store and digital activations.
• Monitor activation performance using ROI and KPI metrics.
• Lead cross-functional activation projects with agile methods and budgets.
• Serve as liaison between commercial teams across office and field.

Skills

Customer activation

NRM

Analytics

Excel

Power BI

IQVIA data

Polish-English bilingual

Tools

Power BI

Excel

IQVIA / Nielsen data

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Senior Customer Activation Manager

About the role

Senior Customer Activation Manager is responsible for orchestrating the planning and execution of customer, trade and shopper activation initiatives across different channels. This role ensures that impactful, commercially sound retail executions are managed across commercial teams in a timely and flawless manner, respecting established ways of working and business prioritization.

We are looking for an analytical, business-oriented person who can work confidently with data, draw strategic and practical conclusions from it, and translate those insights into clear activation recommendations. The person should also be able to prepare the tools and action plan needed to successfully implement the recommended solutions in the business.

This is a high-impact role with responsibility leading high sales-generating brands for Haleon business, which calls for a strategic, commercially minded individual who can unlock value in mature brands, identify innovative growth opportunities, and turn insights into action. Success in this role will depend on close collaboration across Marketing, Sales, and NRM, bringing different functions together to drive strong brand performance and shared business results.

The role is located in Poland and reports into Commercial Excellence Lead for Poland.

Role Responsibilities

• Develop and manage annual and quarterly activation calendars for Haleon brands across channels and customers.
• Translate brand and category strategies into customer-specific activation plans and align them with with commercial priorities and sales targets.
• Collaborate with Customer Marketing, Sales, and Category teams to design the workplans for execution of key in-store and digital activations.
• Monitor and optimize activation performance based on critical KPIs i.e. ROI, uplift and other business metrics.
• Lead cross-functional activation projects using agile principles (e.g., sprint planning, retrospectives), managing timelines, budgets, and stakeholder alignment.
• Act as a key liaison between commercial teams, including office and field based.

Why you?

Basic Qualifications:

• Min. 5 years of success proven experience in customer activation, shopper, category activation, or NRM function in consumer healthcare or pharmaceutical industry.
• Analytical mindset with ability to interpret data, draw conclusions and translate them into strategic, actionable plans.
• Proficiency in MS Excel.
• Experience working with IQVIA or Nielsen data.
• Ability to work with Power BI reports.
• Project management skills.
• Solid communication, negotiation, presentation and stakeholder management skills.
• Fluent written and spoken Polish and English.

Preferred Qualifications:

• Experience in commercial roles.
• Customer margin and P&L understanding.

Opportunities for growth

None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing. Improving everyday health takes dedication. Energy. Effort. So we look to reward your contribution with a benefits package that includes:

• Career at one of the leading global consumer companies.
• Hybrid work.
• Reward package (annual bonus & awards for outstanding performance, recognition awards for additional achievements and engagement).
• Extensive support of work life balance (flexible working solutions including working from home possibilities, health & wellbeing activities).
• Private medical care - the cost of the basic package is financed by Haleon. In addition, candidates can extend the selected package to family members and/or partner and purchase also the Senior package.
• P4P Partnership for Prevention.
• Family benefits (extra parental leave, caregiver's policy).
• Life insurance and pension plan.
• Multisport card or points on the Multicafeteria Benefits account.
• Personalized learning approach.
• Supportive community and integration events.
• Modern office with creative rooms.
• Free car and bike parking.

Location - this role is based in: Warsaw, Poland

This position is a grade: 8