Senior CRM Analyst @ Welltech

Welltech; Polska; On-site; PLN 120,000 - 180,000; Full time

Job summary

A leading health tech company in Poland seeks a Senior CRM Analyst to enhance customer engagement through data-driven strategies and advanced analytics. The ideal candidate will have over 5 years of experience in CRM or related fields, proficiency in SQL and Tableau, and excellent communication skills to convey complex data insights effectively.

Benefits

Culture of growth

Empowered team members

Focus on meaningful outcomes

Qualifications

• 5+ years of experience in a CRM, Marketing, or Product Analyst role.
• Proven ability to work independently with limited supervision.
• Experience with subscription-based monetization.

Responsibilities

• Act as the key analytical owner for customer segments.
• Analyze the entire customer lifecycle to optimize onboarding and retention.
• Design, build, and maintain advanced Tableau dashboards.

Skills

CRM experience

Advanced SQL skills

Data visualization with Tableau

Statistical analysis

Cohort analysis

Intermediate Python knowledge

Excellent communication skills

Tools

Tableau

Job description

Welcome toWelltech—where health meets innovation! As a global leader in the health & fitness industry, we have surpassed 220 million installs across three life‑changing apps. Our mission is to improve the health of millions worldwide through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 750 passionate professionals located across five hubs.

Senior CRM Analyst @ Welltech
Polska

Join a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users while continually evolving ourselves.

Candidate Journey

Recruiter call ➔ Technical conversation ➔ Meet the hiring manager ➔ BC task ➔ Meet the leadership team

Why You’ll Love Being Part of Welltech

• Grow Together: Join a culture that champions both personal and professional growth.
• Lead by Example: Every team member is empowered to inspire and make an impact.
• Results‑Driven: We focus on meaningful outcomes and the difference we make every day.
• We Are Well‑Makers: Be part of a movement that’s creating a healthier, happier world.

What We’re Looking For

As a Senior CRM Analyst, you will inform our CRM strategy and ensure data‑driven decisions. You will serve as an analytical partner for the CRM team, transforming complex data into actionable strategies and influencing the direction of our customer communications.

Core Responsibilities

• Act as the key analytical owner for customer segments, conducting advanced analysis of customer behavior to identify and model key drivers for engagement, retention, churn, and LTV.
• Analyze the entire customer lifecycle to identify friction points and opportunities, providing data‑driven recommendations to optimize onboarding, retention, and pre‑churn journeys.
• Partner with the CRM team to design, monitor, and analyze complex A/B and multivariate tests, owning the analytical lifecycle from hypothesis validation to post‑test analysis.
• Design, build, and maintain advanced Tableau dashboards and reports that translate complex data into clear insights.
• Lead complex analytical projects, manage resources and risks, and mentor junior analysts while explaining complex concepts to stakeholders.

Required Skills

• 5+ years of experience in a CRM, Marketing, or Product Analyst role.
• Advanced SQL skills—including complex joins, subqueries, and analytical functions (e.g., window functions).
• Advanced knowledge of A/B testing, experimental design, and statistical analysis.
• Advanced proficiency with data visualization tools, e.g., Tableau.
• Experience with cohort analysis and a deep understanding of the customer behavioral lifecycle.
• Experience with subscription‑based monetization.
• Intermediate knowledge of Python.
• Proven ability to work independently with limited supervision on problems of diverse and complex scope.
• Excellent communication skills, capable of explaining complex concepts to both technical and non‑technical stakeholders to build consensus.

Nice to Have

• Knowledge of marketing attribution models and/or tools.
• Experience with offers, vouchers, or other loyalty/incentivization strategies.