Senior Brand & Media Strategy Director

OLX; Warszawa; On-site; PLN 250,000 - 450,000; Full time

Job summary

OLX is building a central home for brand, media and creative production across its portfolio — 11 brands, 7 countries, tens of millions of listings a day. This is a new role: you\'ll set the strategy for every brand in the group, run our core brand end-to-end, lead the launch of a new corporate brand, own media planning and investment, and build an in-house studio.

You\'ll own brand governance, tone of voice, and measurement, manage the core consumer brand across three markets, and oversee media

Qualifications

• Senior brand leadership in a multi-brand or portfolio business.
• Experience building or overhauling a brand architecture.
• Experience launching a corporate or holding brand.
• Strong command of brand governance.
• Strong command of brand measurement and ability to challenge a tracking partner.
• Media strategy and investment experience at scale.
• Experience leading an in-house creative studio or significant agency in-housing.
• PR experience in a business with public exposure.
• Track record of building capability.

Responsibilities

• Brand strategy and architecture for the full portfolio — what each brand is for, who it's for, and how they relate to each other.
• The codes, tone of voice, approval process and measurement standard every brand is held to.
• Direct management of our core consumer brand across three markets.
• The launch and rollout of a new corporate brand.
• Social and community, for our core brand and for the categories without a brand of their own.
• Media strategy, planning and investment across the group, including channel strategy, investment governance and contract negotiation.
• The central media buying desk.
• An in-house creative studio — creative, content, design and production, with local-language capability.
• The agency roster and the in-housing programme that consolidates it.

Skills

Brand leadership

Multi-brand portfolio

Brand governance

Brand strategy

English fluency

Job description

OLX is building a central home for brand, media and creative production across its portfolio — 11 brands, 7 countries, tens of millions of listings a day. This is a new role: you\'ll set the strategy for every brand in the group, run our core brand end-to-end, lead the launch of a new corporate brand, own media planning and investment, and build an in-house studio.

You\'ll own brand governance, tone of voice, and measurement, manage the core consumer brand across three markets, and oversee media