Salesforce Marketing Consultant - Song Practice (GN)

Accenture Poland; Warszawa; Hybrid; PLN 90,000 - 120,000; Full time

Benefits offered by this job

Comprehensive benefits including medical care

Personalized career development

Share Purchase Program

Job summary

A leading consulting firm in Poland is looking for a consulting professional to work on enhancing marketing performance through client collaboration. Candidates should have over 5 years of experience with marketing campaigns, strong analytical skills, and knowledge of Salesforce marketing tools. This position is mostly remote but requires occasional travel across Europe. You'll collaborate closely with clients to meet their marketing objectives and optimize campaigns through data-driven insights. The company offers extensive training, benefits, and a commitment to diversity.

Qualifications

• 5+ years of overall experience in understanding and working with marketing campaigns.
• Knowledge and/or experience with SFMC Engagement, SFMC Account Engagement, Data Cloud.
• Strong analytical skills and a data-driven mindset.

Responsibilities

• Gather business requirements and define implementation strategy for marketing automation platforms.
• Conduct fit gap analysis and map platform capabilities to business requirements.
• Collaborate with clients to achieve marketing objectives.

Skills

Understanding of marketing campaigns

Knowledge of SFMC Engagement

Strong analytical skills

Organizational skills

Tools

Salesforce

Data Cloud

Job description

Overview

Accenture is a global leader in professional services, dedicated to helping organizations transform their digital capabilities, optimize operations, accelerate growth, and enhance public services. Through our integrated solutions in Strategy & Consulting, Technology, Operations, Industry X, and Accenture Song, we empower our clients to reach new levels of excellence.

The Work

You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following:

• Gather business requirements, design process & define implementation strategy for leading marketing automation platforms preferably Salesforce
• Experience working on developing business case for campaign strategies, technology solutions
• Ability to conduct fit gap analysis and map platform capabilities to business requirements
• Collaborate with clients to understand their business goals, target audience and help achieve marketing objectives. Identify opportunities for leveraging marketing platforms to improve efficiency and effectiveness.
• Strong expertise across the end-to-end marketing lifecycle, with the ability to analyze data, and recommend improvements to optimize campaign performance.

We are delivering our work mostly remotely but knowing that Global Network Song (GN Song) way of working is also based on traveling and serving advisory, typically working closely with our Clients in their offices, willingness and ability to work at client’s locations mostly across Europe, but also other locations, for short or long term is still required. With all our roles, there is some in-person time for collaboration, learning and building relationships with clients, peers, leaders, and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.

What’s in it for you?

• Work on transformative projects with key G2000 clients, Co-create innovative, technology-driven solutions alongside strategy leaders, industry experts, and enterprise practitioners.
• Grow your career with personalized training to build strategy &consulting acumen, industry knowledge, and a commitment to responsible business in every aspect of work.
• Thrive in an inclusive, globally connected culture that accelerates equality and enables collaboration across diverse teams and geographies.

What you’ll need

• 5+ years of overall experience in understanding and working with marketing campaigns.
• Knowledge and/or experience with SFMC Engagement, SFMC Account Engagement, Data Cloud, Personalization and/or Salesforce Loyalty.
• Solid consulting and techno-functional skills (experience at the intersection of business and technology is preferred).
• Strong analytical skills and a data-driven mindset, with proven ability to use insights to drive decisions and optimize outcomes.
• Strong organizational skills and the ability to design efficient processes that elevate team performance and drive results.

Research indicates that some candidates, especially the most diverse ones, may hesitate to apply for positions if they don\'t meet all requirements. If you believe you possess the necessary skills, even if not meeting every requirement, we wholeheartedly encourage you to submit your application.

Bonus points if you have

• Certifications in SFMC, Data Cloud, Personalization, Pardot, or Salesforce Loyalty.
• Strong understanding of how digital channels work together to create cohesive, personalized customer journeys, rather than focusing on a single channel.
• Experience managing digital campaigns for large, complex clients, with proficiency in measurement and marketing operations using insights to optimize campaigns and marketing strategies for better outcomes.

What we offer

• Employment Contract (Umowa o pracę).
• Personalized Career Development: Support from a dedicated People Lead, a customised professional development plan, and access to coaching sessions.
• Extensive Training Resources: A broad array of soft, technical, and language training, plus access to e-learning platforms, Gallup assessments, GenAI training, and course co-funding.
• Employee Assistance Program: Access to legal, financial, and psychological consultations.
• Share Purchase Program: Accenture employees are eligible for quarterly dividends when they own company shares.
• Referral Bonuses: Participation in a paid employee referral program.
• Comprehensive Benefits: Including private medical care, life insurance, and access to the MyBenefit platform with options like the Multisport card.

Global Network

Global Network is a part of Europe's Strategy & Consulting practice, pulling together multinational and cross-cultural professionals based at key locations across Europe. No matter what business, no matter where in the world, our unrivalled industry and function experts help our Clients to shape the future, creating clearly defined, measurable value. We are delivering on the promise of technology and human ingenuity. Our Poland part of Global Network Consulting Hub is located in Warsaw, Kraków, Wrocław, Łódź and Gdańsk. Your impact will be truly global as you will leverage an unmatched network of people, knowledge, tools and technologies and work alongside some of the best thinkers in the market.

What we believe

Accenture does not discriminate employment candidates on the basis of race, religion, color, sex, age, disability, national origin, political beliefs, trade union membership, ethnicity, denomination, sexual orientation or any other basis impermissible under Polish law.

All our leaders are committed to building a better, stronger and more durable company for future generations to create positive, long-lasting change. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and creative, which helps us better serve our clients and our communities.

Our position as partner to many of the world’s leading businesses, organizations and governments affords us both an extraordinary opportunity and a tremendous responsibility to make a difference. Sustainability is one of our greatest responsibilities, which we embed it into everything we do and for everyone we work with.

Clicking apply I hereby express my consent to process my personal data included in my job offer by Accenture Sp. z o.o. or any other entity of the Accenture group for recruitment purposes, and that it is a data controller within the meaning of GDPR. More information about Accenture (and if necessary also its representative) can be found here: https://www.accenture.com/pl-pl/privacy-policy

Please be advised that only selected candidates will be contacted.