Remote Senior Content Marketing Strategist

Appfire; Poland; On-site; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Equity in the company

26 vacation days

Remote work support

Learning & development

Job summary

Appfire is seeking a senior Content Marketing Partner to lead the creative services team in shaping strategy and delivering across the full content lifecycle. You will collaborate with product marketing, demand generation, design, and web, guiding briefs and ensuring content aligns with business priorities.

The role involves long-form playbooks, repurposing assets, and producing diverse content—from blog posts to video scripts—while applying Appfire's brand voice and AI governance guidelines.

Qualifications

• 5+ years of content marketing or content writing experience, ideally in B2B SaaS.
• Regular, hands-on experience using AI tools in a professional content workflow.
• Strong writing and editing skills across formats, comfortable moving between a landing page, an email, and a long-form guide.

Responsibilities

• Shape strategy, not just deliverables—define messaging, formats, and channel decisions with stakeholders.
• Write and edit across the full content mix, including blogs, emails, landing pages, guides, playbooks, and video scripts.
• Move one asset across multiple channels and formats by repurposing content with design collaboration.
• Maintain quality by applying brand voice and AP style, ensuring clarity for technical and non-technical audiences.
• Use AI tools responsibly, speed up research/drafting, and catch clichés or generic phrasing.

Skills

Content marketing

Writing

Editing

AI tools

Tools

Jira

Confluence

Job description

Appfire is seeking a senior Content Marketing Partner to lead the creative services team in shaping strategy and delivering across the full content lifecycle. You will collaborate with product marketing, demand generation, design, and web, guiding briefs and ensuring content aligns with business priorities.

The role involves long-form playbooks, repurposing assets, and producing diverse content—from blog posts to video scripts—while applying Appfire's brand voice and AI governance guidelines.