Regional Marketing Specialist

Bridgestone; Warszawa; Hybrid; PLN 120,000 - 180,000; Full time

Benefits offered by this job

Onboarding support

Mentorship

CSR activities

Global work environment

Work-life balance

Diversity & inclusion

Job summary

Bridgestone Europe is seeking a Regional Marketing Specialist in Warsaw to drive end-to-end marketing across Digital, Product, Brand and Events. You will develop online sales channels, localize campaigns and coordinate internal and external partners to deliver premium customer experiences.

The role requires at least 3 years in marketing, strong digital, e-commerce and analytics skills, fluent English and Polish, and willingness to travel for projects and events.

Qualifications

• University degree in Marketing, Business Management or related field.
• At least 3 years of marketing experience in e-commerce/retail or FMCG (automotive a plus).
• Hands-on experience in digital marketing, campaigns, e-commerce or online sales channels.

Responsibilities

• Drive regional digital and e-commerce activities with online partners and key customers.
• Localize and implement regional marketing plans for Digital, Product, Brand and Events.
• Coordinate GTM plans for new and hero products and support activations and events.
• Manage content localization, campaigns and paid media across online and offline channels.
• Collaborate with cross-functional teams and external agencies to ensure high-quality execution.

Skills

Marketing experience

Digital marketing

Bilingual English/Polish

Travel readiness

Cross-functional collaboration

Education

University degree in Marketing or related field

Tools

SEO/SEA

AI marketing tools

Marketing analytics tools

Job description

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Regional Marketing Specialist

POSITION SNAPSHOT

Type of work: Hybrid

Type of contract: Open-ended/permanent

Full/Part Time: Full time

Location: Warszawa, PL

ABOUT US

Bridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a “Bridgestone West” strategic region. This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa. BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan. Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.

ABOUT THE ROLE

Job Purpose

As Regional Marketing Specialist, you will join the Regional Marketing Team and turn strategy into high-quality execution across four connected areas: Digital, Product, Brand, and Events.You will develop online sales channel, working closely with direct and hybrid customers and marketplaces, launch new products, localize and implement EMEA marketing platforms and activations, support Consumer and Commercial business priorities, and ensure a consistent, premium experience across online/offline channels and customer touchpoints.

Your responsibilities:

Digital & e-commerce

• Drive cooperation with pure online players and key online customers, including seasonal sell-out and visibility packages.
• Implement the regional digital marketing plan in collaboration with the Regional Senior Manager and EMEA Digital Lead.
• Monitor emerging AI search trends and support the optimization of content for AI-powered discovery platforms and answer engines.
• Localize and manage digital content, websites and landing pages that support brand, product and business initiatives.
• Apply customer journey and UX thinking across digital touchpoints to improve the customer experience and commercial effectiveness.
• Monitor digital and e-commerce performance, track KPIs and translate analytics into clear, actionable recommendations.
• Contribute to marketing automation initiatives in collaboration with EMEA Digital and Trade Marketing teams.
• Coordinate local and central agencies to deliver consistent, timely and high‑quality digital activities.

Product marketing

• Localize EMEA product marketing materials in cooperation with business, sales, marketing and communications teams.
• Coordinate and execute go-to-market plans for new, hero and strategic Consumer and Commercial products.
• Support local product launches, roadshows, presentations, conferences and product-focused events.
• Execute paid media plans for hero products across online and offline channels in coordination with the Regional Senior Manager and EMEA Business Marketing.
• Support product communications, PR launches, articles, and content that build internal and external product knowledge and Product Power.

Brand activation

• Coordinate local implementation of Bridgestone and Firestone brand activation platforms in line with EMEA guidelines and regional priorities.
• Support execution of the regional marketing plan to strengthen brand consideration and purchase intention.
• Act as a local brand guardian across company, customer and channel activities, ensuring consistent messaging, identity and visual standards.
• Activate Bridgestone and Firestone brand heritage through relevant B2C, B2B and employee-facing initiatives.
• Coordinate local prestige OEM (Original Equipment Manufacturer) activations in close cooperation with regional and EMEA stakeholders.

Events

• Support the execution of regional B2B, B2C and employee-facing events for Consumer and Commercial audiences.
• Ensure every event reflects Bridgestone brand standards and delivers a consistent, premium participant experience.
• Coordinate activities including trade shows, product launches, driving experiences, end‑user events, dealer incentive trips, sponsorships and hospitality.
• Cooperate with agencies, vendors and internal stakeholders, proactively managing priorities, risks and operational details.

How you will work:

• Collaborate cross-functionally with Sales, Business Units, Trade Marketing, Communications, EMEA teams, agencies, customers and external partners.
• Execute agreed budgets, timelines and deliverables with strong ownership, attention to detail and a results-oriented mindset.
• Use market, customer, competitor and performance data to support decisions and continuous improvement.
• Communicate clearly, challenge constructively and adapt quickly in a dynamic regional environment.

What you bring:

• University degree in Marketing, Business Management, Business Administration or a related field.
• At least 3 years of relevant marketing experience, ideally in the e-commerce/retail or FMCG sector (automotive interest as a plus).
• Hands‑on experience in digital marketing, marketing campaign execution, e‑commerce, or online sales channels in a B2B and/or B2C environment.
• Practical understanding of customer journeys, digital touchpoints, SEO, AEO (Answer Engine Optimization), AI‑powered search and discovery, UX, websites, landing pages, performance marketing, digital analytics, and AI marketing tools.
• Strong analytical skills including data interpretation, KPI tracking, reporting, and ROI/ROAS awareness.
• Experience in product marketing and go‑to‑market execution.
• Experience coordinating projects, events, agencies, vendors, budgets, and multiple stakeholders.
• Polish at native level and advanced written and spoken English.
• Willingness to travel as required for projects, partners, and events.

WHAT WE OFFER

At Bridgestone, what really matter is to foster co‑creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive payment; we will provide you:

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long‑term well‑being.
• A diverse and inclusive team.

We are committed to create an even more inclusive culture that advances equity, embraces individuality, and helps our increasingly diverse teammates, customers, and communities thrive, by providing equal opportunities in employment. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate on grounds of gender, marital status, race, ethnicity, color, nationality, national origin, disability, sexual orientation, religion or age.