Regional Marketing Manager

PEPCO Poland Sp. z o.o.; Województwo wielkopolskie; Sur place; PLN 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Life insurance on preferential terms

Medical care

Employee benefits platform

Discounts on purchases

Résumé du poste

PEPCO Poland Sp. z o.o. is seeking a Regional Marketing Manager in Poznań to lead local 360 marketing initiatives, align with central strategy, and drive country goals.

You will manage budgets, oversee media plans, coordinate with agencies, mentor the local team, and ensure compliance with regulations, while leveraging market research and shopper insights.

Qualifications

• Min. 10 years of experience in marketing (retail preferred).
• Master's Degree in Marketing, Business or related field.
• Experience in 360 marketing (brand, trade & shopper marketing).
• Strong understanding of market research and shopper/customer testing methods.
• Knowledge of consumer promotion regulations, advertising and media effectiveness.
• Familiarity with marketing tools, channels, shoppers and performance metrics.
• Fluency in English, both spoken and written.
• Proficiency in MS Office (Excel, PowerPoint).
• Strong organizational, multitasking skills and customer-focused mindset.
• Willingness to work in a hybrid model, with a minimum of 3 days per week from the office.

Responsabilités

• Lead execution of marketing agenda ensuring alignment with Pepco brand strategy and central marketing priorities & calendar.
• Owner and management of local 360 marketing activities and projects to deliver business and country goals.
• Manage adaptation process in line with the promotional calendar, including coordination with local providers and agencies.
• Developing local creativity.
• Oversee and optimize media plans, coordinate media buying across all channels (including TV and digital), and develop local marketing campaigns.
• Identify local challenges and opportunities, and propose solutions based on local insight.
• Manage the marketing budget, including planning input, monthly actuals, and forecasts.
• Work with the HO to organize annual marketing research studies, report KPIs monthly and share knowledge among countries.
• Suppliers management: supporting Procurement in contracts, review and monitoring of suppliers's activities,KPIs.
• Supervise the implementation and evaluation of corporate social responsibility (CSR) initiatives.
• Support crisis management and media relations when needed.
• Lead and motivate the local Marketing Team.

Connaissances

Fluency in English

Formation

Master's Degree in Marketing, Business or related field

Outils

MS Office (Excel, PowerPoint)

Description du poste

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Pepco is a well-known and respected brand, present in 19 European countries. Every month, over 36 million customers visit over 4,000 of our stores. This success is driven by over 31,000 employees in stores, distribution centers, and offices across Europe, who ensure the best shopping experience for our customers.

Our greatest strength comes from our people—their passion and energy inspire us to keep reaching higher! Join us and be a part of our success story!

Regional Marketing Manager

Location: Poznań, wielkopolskie, PL, 60-479

Your key responsibilities will be :

• Lead execution of marketing agenda ensuring alignment with Pepco brand strategy and central marketing priorities & calendar
• Owner and management of local 360 marketing activities and projects to deliver business and country goals
• Manage adaptation process in line with the promotional calendar, including coordination with local providers and agencies
• Developing local creativity
• Oversee and optimize media plans, coordinate media buying across all channels (including TV and digital), and develop local marketing campaigns
• Identify local challenges and opportunities, and propose solutions based on local insight
• Manage the marketing budget, including planning input, monthly actuals, and forecasts
• Work with the HO to organize annual marketing research studies, report KPIs monthly and share knowledge among countries
• Suppliers management: supporting Procurement in contracts, review and monitoring of suppliers's activities,KPIs
• Supervise the implementation and evaluation of corporate social responsibility (CSR) initiatives
• Support crisis management and media relations when needed
• Lead and motivate the local Marketing Team

Skills and experience we are looking for:

• Min. 10 years of experience i n a similar marketing (retail experience preferred)
• Master's Degree in Marketing , Business or related field
• Experience in 360 marketing ( brand, trade & shopper marketing )
• Strong understanding of market research and shopper/ c ustomer testing methods
• Knowledge of consumer promotion regulations, advertising and media effectiveness, and graphic materials production
• Familiarity with marketing tools, channels , shoppers and performance metrics
• Fluency in English, both spoken and written
• Proficiency in MS Office (Excel, Power Point)
• Strong organizational, multitasking skills and customer-focused mindset
• Willingness to work in a hybrid model, with a minimum of 3 days per week from the office
• Willingness to work on a fixed-term contract until the end of November 2027

You are bound to like your job at P epco because we guarantee:

• Work in an international company featured on the Forbes list of the best employers in Poland and beloved by millions of consumers in Poland and Europe
• A competitive salary and real opportunities for promotion - the development of our employees is the cornerstone of our strategy!
• Life insurance on preferential terms, to feel secure
• An extensive benefits platform offering a wide range of options - including medical care, sports cards, events, trips, shopping vouchers, and more
• Discounts on purchases at Pepco stores - get your favorite products at even better prices!
• Unlimited access to LinkedIn Learning (for IT - Udemy Business), giving you thousands of expert-led courses to support your professional development, build new skills, and learn at your own pace
• The opportunity to improve language skills by working in an international environment.
• Free psychological, legal, and financial consultations as part of our employee support program -our employees' well-being is our top priority!
• Smart Lunch - meal subsidies for the company canteen, giving access to daily on-site dishes at discounted prices
• Financial recognition in the form of jubilee awards, additional days off, and loyalty-based discounts for employees celebrating their work anniversaries
• A social fund providing additional financial support to ensure security and assistance in various life situations
• A friendly atmosphere and support from colleagues who are eager to share their expert knowledge - despite being a large organization, we've maintained a warm, informal atmosphere
• A role within a unique organizational culture - Pepcoolture - where our mission, vision, and values are the foundation of our everyday work