Product Specialist, IVD, NEEU

Mindray; Polska; Hybrid; PLN 80,000 - 120,000; Full time

Job summary

Mindray Europe seeks an IVD market specialist in Poland to drive regional growth. You will analyze market dynamics, identify clinical demand, and support sales teams with pre-sales demonstrations and promotional activities.

You'll train customers, manage local events, and collaborate with HQ to tailor product strategies for the local market, while ensuring regulatory compliance and quality standards across activities.

Qualifications

• At least 2 years in the IVD industry; product/marketing experience preferred in hematology, clinical chemistry or immunoassays.
• Experience working in Poland market with multinational IVD companies is a plus.
• Willingness to travel up to 50% of working time; longer overseas trainings possible.

Responsibilities

• Assess the IVD market in the region, track trends, products and competitor strategies.
• Identify customer needs and clinical demand for testing panels.
• Support sales with reagent marketing strategy and clinical demand promotion.
• Provide pre-sales and post-sales application support to regional teams and distributors.
• Organize local promotional events and adapt HQ product strategies to local market.
• Assist with product launches through local market analysis and ROI assessments.
• Build relationships with KOLs and clinical stakeholders; lead local evaluations and events.
• Stay updated on IVD tech, diagnostics, and equipment; train customers and sales teams.
• Ensure regulatory compliance for documentation, labeling, and claims (IVDR).

Skills

In-vitro diagnostics

Product & Marketing experience

Hematology

Clinical Chemistry

Immunoassay

Polish language

English language

Job description

Location: Poland (covering NEEU countries)

Highly Competitive Salary + Excellent Benefits + Career Enhancement

An exciting opportunity is now available for an expert to supportthe growth of our IVD

businessin this dedicated segment, you will behighly results driven,commercially focusedand

will work closely with the sales team and distributor for IVD to support the sales process through

your product knowledge on pre-salesdemonstrations, application support,tender process and

marketing support, particularly in key account breakthrough.

As a subject matter expert, this role will be shaped by the right candidate, you will be a self-

starter, with an unquestionable influencing and negotiation skills, energized by avariedand fast-

paced role. In return you will work with industry-leading technology, backed up by stable double-

digit growth, an awesome (and modest) manager, and acreative anddisruptive working

Your responsibilities:

• Responsible for the investigation and analysis of the IVD market in the region (including industry trends, products, market dynamics and strategies of the main competitors).
• Determine customers' needs and requirements, including clinical demand of testing panels.
• Analyze regional medical development, insurance policies, and Clinical Diagnosis trends, etc.

Sales team support:

• Support the sales team with the formulation and implementation of reagent marketing strategy and clinical demand promotion for current and new customers.
• Channel empowerment for reagent marketing and execution of sales strategy.
• Provide pre-sales, in-sales application support to regional sales anddistributors, especially on key account breakthrough and key project management.
• Provide external and internal product trainings as well as end-users onsite presentations.
• Support the distributor team in tender management.

Promotions:

• Present the company at congresses, symposiums and scientific events.
• As the owner for organizing local promotional events with the local distributor and/or Mindray subsidiary.
• Localize the product strategies from HQ based on the situation of local market. Produce local version (& local language if appropriate) of promotional materials that fits promotional strategies in local market

Local product management:

• Help the European/HQ team in collecting local information for current and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes.
• Support new product launches with local market analysis, product development programs, return-on-investment analysis.

Customer Relationship Management:

• Identify and map the major key opinion leaders (KOLs) /experts in the region.
• Build strong relationships with KOLs, clinicians, laboratory directors, and other stakeholders.
• Gather feedback from customers to drive product improvements and enhancements.
• As the local reference person in NEEU to lead clinical evaluation, academic studies and scientific events.

Technical Expertise:

• Stay up-to-date with the latest advancements in IVD technology, diagnostic assays, and laboratory equipment.
• Maintains professional and technical knowledge by attending educational workshops and reviewing scientific publications; Provide technical guidance to customers and sales teams regarding product features, usage, and troubleshooting.
• Work closely with cross-functional teams, including other local EU product specialists/managers, sales, service and application teams, to ensure successful product launches and ongoing support.

Quality Assurance and Compliance:

• Ensure compliance with regulatory requirements (including new IVDR) for product documentation, labelling, and claims.

What are we looking for in you?

• At least 2 years working experience in in-vitro diagnostics industry, prefer to have Product & Marketing experience in Hematology, Clinical Chemistry and/or Immunoassay field.
• Experience of working in Poland business market in multinational companies of IVD field is a plus.
• Able to travel in 50% of working time. There will be occasions to travel longer for overseas training and overseas marketing events
• Clear and concise communication skills, both written and verbal, whilst communicating in a positive and constructive manner with both internal and external customers.
• Ability to work collaboratively with other teams, proactively influencing the strategic processes.
• Alongside a great eye for detail and the ability to work well under pressure, you will showcase the right behaviours.
• Strong relationship management skills, both internally and externally.
• Obvious natural curiosity to go above and beyond expectations.
• Showcases creative thinking and a willingness to implement new approaches with entrepreneurial flair.
• Shows agility and flexible thinking.
• Fluent in written and spoken Polish and English with the ability to work in Poland without requiring sponsorship.

What’s in it for you?

What a team to join! We are high profile within the business, well regarded and have superb leadership within the team. If you are looking to work with a manager that actively supports your continued growth and development... this is it.

Mindray Europe, as part of the global Mindray business, offers a wide selection of bespoke benefits dependent on your location, along with a competitive compensation package and a commitment to a long-term working relationship. With industry leading training and development available to you, you are sure to have a highly rewarding and mutually beneficial, career with Mindray, in a culture that values honesty and fun!

Our goal is to continuously improve and sustain an inclusive culture in which diversity provides deeper customer insights and creates a competitive advantage in the markets we serve. By attracting, developing, and engaging the best team of diverse, empowered associates, we help build success for ourselves and our customers.