Product Marketing Director

Sierra Select Distributors, Inc.; Polska; Hybrid; PLN 250,000 - 380,000; Full time

Benefits offered by this job

Health Care Plan (Medical, Dental &amp

Retirement Plan (401k, IRA)

Paid Time Off (Vacation, Sick & P

Family Leave (Maternity, Paternity)

Training & Development

Work From Home

Job summary

Sierra Select Distributors, Inc. is seeking an experienced Director of Product Marketing to lead product positioning, GTM strategy, and marketing communications across consumer electronics, outdoor living, and related products.

The role blends strategic thinking with hands-on marketing to translate product features into compelling value propositions for dealers, customers, and sales teams, driving adoption and sales growth.

Qualifications

• 7+ years of experience in product marketing or brand marketing.
• Experience developing product positioning and GTM strategies.
• Strong market research and customer segmentation skills.
• Excellent written, verbal, and presentation abilities.
• Experience enabling sales and collaborating across functions.

Responsibilities

• Develop and lead product marketing strategies aligned with revenue goals.
• Own product positioning, messaging, and differentiation.
• Develop go-to-market plans for new products and portfolio updates.
• Create marketing materials, sales tools, and product guides.
• Partner with sales, product, procurement, and operations teams.
• Develop sales enablement resources for dealer partners.
• Translate technical info into clear customer-facing messaging.
• Monitor market trends, pricing, and customer needs.
• Manage product launches and coordinate marketing activities across channels.
• Support website, email, digital, and dealer marketing initiatives.
• Track marketing performance and provide leadership with insights.
• Manage external agencies and creative partners.
• Establish consistent brand standards across materials.
• Identify opportunities to improve product adoption and sales.

Skills

Product marketing

Brand marketing

Go-to-market strategy

Market research

Cross-functional collaboration

Analytical mindset

Presentation skills

CRM

Marketing analytics

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Google Workspace

CRM

Analytics platforms

Job description

Sierra Select is seeking an experienced and strategic Director of Product Marketing to lead product positioning, go-to-market strategy, marketing communications, and sales enablement across our portfolio of consumer technology, electronics, outdoor living, and related products.

The ideal candidate combines strong strategic thinking with hands‑on marketing experience and understands how to translate product features and market trends into compelling value propositions for dealers, customers, and sales teams.

Responsibilities

• Develop and lead product marketing strategies aligned with company and revenue objectives.
• Own product positioning, messaging, value propositions, and competitive differentiation.
• Develop go-to-market plans for new products, product launches, and portfolio updates.
• Conduct market, customer, competitor, and industry research to identify opportunities.
• Create product marketing materials, presentations, sales tools, product guides, and promotional content.
• Partner with sales, product, procurement, operations, and leadership teams to support product growth.
• Develop sales enablement resources to help dealer partners and sales teams effectively communicate product benefits.
• Translate technical product information into clear and compelling customer‑facing messaging.
• Monitor market trends, competitor activity, pricing, and customer needs.
• Manage product launches and coordinate marketing activities across relevant channels.
• Support website, email, digital, dealer, and other marketing initiatives.
• Track product marketing performance and provide insights and recommendations to leadership.
• Manage external agencies, vendors, and creative partners when appropriate.
• Establish consistent product messaging and brand standards across marketing materials.
• Identify opportunities to improve product adoption, customer engagement, and sales performance.

Requirements

• 7+ years of experience in product marketing, brand marketing, go-to-market strategy, or a related field.
• Bachelor’s degree in Marketing, Business, Communications, or a related discipline preferred.
• Proven experience developing product positioning and go-to-market strategies.
• Strong understanding of market research, competitive analysis, and customer segmentation.
• Excellent written, verbal, and presentation skills.
• Experience creating sales enablement and product marketing materials.
• Strong project management and cross‑functional collaboration skills.
• Analytical mindset with the ability to use market and performance data to inform decisions.
• Proficiency with Microsoft Office, Google Workspace, CRM, marketing, and analytics platforms.
• Experience in consumer electronics, technology, appliances, outdoor living, distribution, or related industries is a plus.
• Experience working with dealer, wholesale, or channel‑partner networks is highly desirable.

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Training & Development
• Work From Home