Product Manager, Customer Strategy

Novo Nordisk; Warszawa; On-site; PLN 238,000 - 416,000; Full time

Job summary

Novo Nordisk in Poland seeks an experienced Product Manager to drive marketing strategy and campaigns for obesity and diabetes care, translating market insights into initiatives that boost growth.

You'll work across data, creativity, and commercial strategy to position our portfolio for success in Poland, collaborating with sales, medical, and business partners to maximize impact.

Qualifications

• Master's degree in Marketing or a related field.
• 5+ years of experience in healthcare marketing and HCP engagement, marketing, or a related commercial role.
• Proven track record in developing and implementing successful marketing strategies and campaigns that deliver measurable results.
• Solid understanding of the healthcare industry, local regulations and compliance requirements in Poland.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms to drive data-driven decision making.
• Strong organisational and project management skills, with the ability to work independently and collaboratively in a fast-paced environment.
• Strategic thinking with expertise in market research, consumer trend analysis, and ROI analysis.
• Excellent written and verbal communication skills in English and Polish.

Responsibilities

• Developing and executing product marketing strategies aligned with goals and marketing plans to achieve business growth and product visibility.
• Conducting market research and analysing consumer trends to identify opportunities through data analysis and forecasting behaviour.
• Managing product lifecycle and P&L activities, overseeing planning, development, and performance metrics.
• Collaborating with cross-functional teams to drive product success and coordinate objectives.
• Creating and distributing promotional materials to support campaigns and ensure timely delivery.
• Monitoring and optimising advertising ROI by tracking campaign performance and adjusting strategies.
• Representing the product portfolio in internal and external forums as the commercial advocate.

Skills

Healthcare marketing

HCP engagement

Marketing strategy

P&L management

CRM analytics

Bilingual English/Polish

Education

Master's degree in Marketing or related field

Tools

Marketing automation tools

CRM systems

Analytics platforms

Job description

Marketing,

Drive commercial success in obesity and diabetes care while shaping marketing strategies that connect life-changing treatments with patients across Poland's dynamic healthcare market.

Product Manager

Marketing,

Drive commercial success in obesity and diabetes care while shaping marketing strategies that connect life-changing treatments with patients across Poland's dynamic healthcare market.

Your new role

As a Product Manager, you'll hold decision-making authority over product strategy, leading the development and execution of campaigns that drive measurable business growth. Working at the intersection of data, creativity, and commercial strategy, you'll translate market insights into impactful initiatives that position our portfolio for success in one of Europe's most important markets.

Day-to-day Your Tasks Will Include

• Developing and executing product marketing strategies that align with organisational goals, designing and implementing marketing plans to achieve business growth and product visibility
• Conducting market research and analysing consumer trends to identify current and future opportunities through data analysis and predict consumer behaviour that informs marketing decisions
• Managing product lifecycle and P&L activities, overseeing product planning, development, and performance metrics to ensure profitability and cost-effectiveness throughout the entire product journey
• Collaborating with cross-functional teams including sales, medical, market access, and operations to drive product success, facilitating communication and coordination to meet product objectives
• Creating and distributing compelling promotional materials to support marketing campaigns, ensuring timely delivery of content to target audiences
• Monitoring and optimising advertising ROI by tracking campaign performance, assessing return on investment, and adjusting strategies to maximise effectiveness and resource utilisation
• Representing the product portfolio in internal and external forums, acting as the primary advocate for its commercial success and market relevance

Your new department

As part of International Operations, you will join our largest operational unit. Covering 194 countries and 95% of the world's population, more than 18,000 of us work passionately to serve 35 million patients each day. With a promise to outperform the competition, we continue to be the growth driver for Novo Nordisk, and to improve health at scale across the globe.

Within our Polish affiliate, the Marketing team is at the forefront of bringing innovative obesity and diabetes treatments to healthcare professionals and patients. You'll work closely with key opinion leaders, medical professionals in the obesity and diabetes field, and business partners within the pharma industry. Collaborating with diverse internal stakeholders – from the Leadership Team to Sales Force, Medical Department, and Business Development – you'll leverage advanced analytics and innovative digital tools to enhance customer engagement and drive commercial excellence in this rapidly evolving therapeutic area.

Your Skills & Qualifications

• A Master's degree in Marketing, Business Administration or a related field
• 5+ years of experience in healthcare marketing and HCP engagement, marketing, or a related commercial role
• A proven track record in developing and implementing successful marketing strategies and campaigns that deliver measurable results
• Solid understanding of the healthcare industry, local regulations and compliance requirements in Poland
• Proficiency in marketing automation tools, OCE, CRM systems, and analytics platforms to drive data-driven decision making
• Strong organisational and project management skills, with demonstrated ability to work independently and collaboratively in a fast-paced environment, prioritising tasks and meeting deadlines
• Strategic thinking capabilities with expertise in market research, consumer trend analysis, and commercial acumen including P&L management and ROI analysis
• Exceptional written and verbal communication skills in English and Polish, with the ability to articulate strategies persuasively to internal teams, external KOLs, and business partners
• Creative problem-solving abilities and adaptability to thrive in changing market dynamics

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. As we expand to serve more patients and transform into a global healthcare leader, you'll find exciting opportunities to grow your career while working alongside passionate colleagues who share your commitment to improving lives. When you join us, you're not just starting a job – you're becoming part of a story that spans generations.

What We Offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

Salary: For this role, the Annual Base Salary ranges from 237,950 – 416,410 PLN corresponding to the level of the position. The placement within the salary range will be assessed during the recruitment process based on the candidate’s skills, competencies, knowledge, and relevant experience.

Incentives and Benefits: The salary package may include short-term and/or long-term incentives as well as other employee benefits based on position level, location, functional area and relevant market benchmarks.

Learn more about our Reward Philosophy here.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.