Consumer Marketing Director

Novo Nordisk A/S; Warszawa; Hybrid; PLN 463,000 - 811,000; Full time

Job summary

Novo Nordisk A/S in Poland is seeking a Consumer Marketing Director to drive a more balanced consumer- and HCP-led operating model across BA EAST. You will work with General Managers and regional/global stakeholders to translate consumer strategies into high-quality market execution with measurable outcomes.

You will lead initiatives across markets, optimise KPIs, and develop a high-performing team while collaborating with Health Care Professional Marketing and other functions to accelerate

Qualifications

• We are seeking a commercially minded leader who blends strategic vision with execution excellence.
• Significant leadership experience in consumer-focused industries or complex environments.
• Proven track record of transforming multiple markets or matrix organisations.

Responsibilities

• Lead and embed consumer engagement priorities across BA EAST markets in line with business and launch plans.
• Drive end-to-end execution of consumer engagement initiatives, from localisation to performance reporting.
• Improve patient acquisition journeys by identifying funnel leakage and strengthening conversion.
• Deploy investment and KPI frameworks to optimise engagement and impact.
• Lead organisational change by building followership and developing a high-performing team.
• Collaborate cross-functionally with M&M functions, including HCP Marketing, Business Development and External Affairs.

Skills

Leadership experience

Stakeholder management

Data-driven decisions

People leadership

Strategic thinking

Operational excellence

Digital customer journeys

Job description

Select how often (in days) to receive an alert: Create Alert

Are you passionate about shaping consumer engagement strategies that create meaningful impact for patients? Do you thrive in complex, multi-market environments where change leadership, commercial thinking, and execution excellence come together? If so, this is your opportunity to lead BA EAST’s consumer engagement agenda and help strengthen the connection between patients, healthcare professionals, and innovative healthcare solutions across the region.

Your New Role

As Consumer Marketing Director, you will play a pivotal role in evolving BA EAST towards a more balanced consumer- and HCP-led operating model. Working closely with General Managers, the BA EAST Medical & Marketing (M&M) Leadership Team, and regional and global stakeholders, you will ensure that consumer engagement strategies are translated into high-quality market execution that delivers measurable business outcomes.

Key responsibilities include:

• Lead and embed consumer engagement priorities across BA EAST markets, ensuring alignment with business, brand, and launch plans.


• Drive end-to-end execution of consumer engagement initiatives, from localisation and activation through optimisation and performance reporting.


• Improve patient acquisition journeys by identifying funnel leakage, strengthening consumer-to-HCP conversion, and supporting effective e-health partnerships.


• Deploy investment and KPI frameworks, using performance insights to optimise engagement activities and maximise business impact.


• Lead organisational change by building followership, strengthening market capabilities, and developing a high-performing team of two direct reports.


• Collaborate cross-functionally with other M&M functions, especially with Health Care Professional (HCP) Marketing as well as Business Development and External Affairs functions.

This is a highly visible leadership role requiring strategic thinking, strong stakeholder management, and a hands-on approach to execution. You will act as a trusted advisor to senior leaders while ensuring that markets have the clarity, capability, and accountability needed to succeed.

Your New Department

You will join BA EAST’s Marketing & Medical organisation and become a member of the BA EAST M&M Leadership Team. The team is responsible for driving commercial performance, customer engagement, launch readiness and strategic execution across multiple markets.

Operating in a dynamic and evolving healthcare environment, the department brings together diverse perspectives and expertise to improve patient outcomes, strengthen customer engagement, and deliver sustainable business growth. The Consumer Marketing Director will play a key role in accelerating the organisation’s consumer-centric transformation while fostering close collaboration with HCP Marketing, Medical Affairs, Market Access, Business Development, Digital & Commercial Excellence and External Affairs teams and both regional and global stakeholders.

Your Skills & Qualifications

We are looking for a commercially minded and influential leader who combines strategic vision with operational excellence.

To succeed in this role, you will bring:

• Significant leadership experience within consumer-focused industries such as FMCG, OTC, retail, e-commerce, consumer technology, digital platforms, or similarly complex environments.


• A proven track record of leading organisational or commercial transformation across multiple markets or matrix organisations.


• Strong stakeholder management and influencing skills, with the ability to build commitment among senior leaders and cross‑functional teams.


• Experience leveraging customer journeys, performance analytics, KPIs, and data‑driven insights to improve conversion and business outcomes.


• Demonstrated people leadership capabilities, including coaching, developing, and empowering high‑performing teams.

In addition, experience with digital customer journeys, acquisition models, strategic partnerships, or e‑health ecosystems would be considered an advantage. You are recognised for your courage to challenge the status quo, customer‑centric mindset, resilience, and ability to create clarity and momentum during periods of change.

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long‑term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us, you're not just starting a job – you're becoming part of a story that spans generations.

What We Offer

There is, of course, more on offer here than the uniqueness of our culture and the extraordinary results we produce. Being part of a global healthcare company means opportunities to learn and develop are all around us, while our benefits are designed with your career and life stage in mind.

Salary:

For this role, the Annual Base Salary ranges from 463,440.00 to 811,030.00 PLN, corresponding to the level of the position. The placement within the salary range will be assessed during the recruitment process based on the candidate’s skills, competencies, knowledge, and relevant experience.

Incentives and Benefits:

The salary package may include short‑term and/or long‑term incentives as well as other employee benefits based on position level, location, functional area and relevant market benchmarks.

Learn more about our Reward Philosophy here .

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long‑term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.