Performance Marketing Specialist

Solid; Poznań; Remote; PLN 60,000 - 90,000; Full time

Benefits offered by this job

Remote-first collaboration

Job summary

Solid in Poznań is seeking an experienced digital marketing specialist to plan, implement, and optimize paid campaigns across Google Ads and Meta Ads for clients. You will develop remarketing strategies, audience segmentation, and budgets, while maintaining strong client communication.

You will analyze data in Google Analytics 4 and Looker Studio, translate insights into actionable recommendations for non-specialists, and collaborate remotely in a B2B setup.

Qualifications

• 1–2 years in digital marketing, preferably at an agency or media house
• Proven ability to independently manage Google Ads and Meta Ads campaigns
• Strong knowledge of GA4 and Looker Studio
• Understanding of customer segmentation and journeys
• Experience with direct client interaction (meetings, calls, regular check-ins)
• Ability to translate data into actionable recommendations for non-specialist audiences
• Market and competitor research skills
• Excellent communication and interpersonal skills
• Highly organized and able to manage multiple campaigns and meet deadlines
• Polish native, English at least B2

Responsibilities

• Plan, implement, and manage paid campaigns: Google Ads, Meta Ads
• Develop client strategies including remarketing, audience segmentation, and budgeting
• Communicate with clients, provide progress updates
• Analyze data and create reports in Looker Studio and GA4
• Assist in process improvement and knowledge sharing within the team

Skills

Google Ads

Meta Ads

Google Analytics 4

Looker Studio

Budget optimization

Campaign management

Audience segmentation

Client communication

English proficiency (B2+)

Polish fluency

Tools

Google Ads

Meta Ads

Google Analytics 4

Looker Studio

TikTok Ads

Job description

• Planning, implementing, and managing paid campaigns – Google Ads, Meta Ads
• Developing effective strategies for clients – including remarketing, audience segmentation, and budget optimization to achieve campaign goals
• Regular communication with clients, providing progress updates and presenting results
• Conducting data analysis and reporting using Google Looker Studio and Google Analytics 4
• Optional participation in projects focused on improving processes, developing new products/services, or knowledge sharing
• Remote-first collaboration model under B2B cooperation

Kogo poszukujemy?

Key requirements:

• Prior experience in digital marketing, preferably at an advertising agency or media house (at least 1–2 years)
• Proven ability to independently manage Google Ads and Meta Ads campaigns for clients
• Strong working knowledge of Google Analytics 4 and Looker Studio
• Good understanding of customer segmentation and customer journeys
• Experience in direct client interaction (meetings, calls, regular check-ins)
• Ability to translate data into clear, actionable recommendations for non-specialist audiences
• Market and competitor research skills
• Excellent communication and interpersonal skills
• Highly organized and detail-oriented, able to manage multiple campaigns, prioritize, and meet deadlines
• Fluent Polish (native level) and English (minimum B2)

Nice to have:

• Experience managing TikTok Ads or Microsoft (Bing Ads) campaigns