Performance Creative Strategy Lead

HeadHR; Warszawa; On-site; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Private health

Life insurance

Sports cards

20-26 paid vacation

Flexible hours

Office library

Team outings

Job summary

HeadHR in Warsaw, Poland seeks a senior leader to own the paid social creative strategy for Performance Marketing. You will define personas, messaging frameworks, and briefs to translate strategies into high-performing creative across Meta and TikTok.

Lead a team of copywriters, designers, and creators, while building scalable processes and playbooks. You will manage end-to-end creative lifecycle, run structured testing, mentor team members, and collaborate with Brand, Design, and external

Qualifications

• 5+ years of performance marketing for e-commerce/DTC.
• Creative strategy across paid social platforms (Meta, TikTok).
• Excellence in hooks, headlines, scripts, VSLs, briefs.

Responsibilities

• Own paid social creative strategy across Meta, TikTok.
• Define personas, angles, messaging frameworks and hypotheses.
• Develop creative concepts (static, video, emerging formats).
• Write and oversee performance copy.
• Build and execute experimentation roadmap.
• Partner with Media Buyers to interpret results and identify patterns.
• Review and approve creative assets and maintain knowledge base.

Skills

Performance Marketing

Creative Strategy

Copywriting

Team Leadership

Buying Psychology & Direct Response

Creative Testing & Experimentation

Budget Management

AI & Automation

Job description

Mission

• Own paid social creative strategy for Performance Marketing.
• Define personas, angles, messaging frameworks.
• Translate into high-performing creative via briefs.
• Run structured testing roadmap to scale what works.
• Partner with Media Buyers, Brand, Design, Motion, Influencer Marketing.
• Build scalable processes and playbooks.
• Grow the Performance Creative team.

Responsibilities

• Own paid social creative strategy across Meta, TikTok.
• Define personas, angles, messaging frameworks, hypotheses.
• Develop creative concepts (static, video, emerging formats).
• Write and oversee performance copy.
• Build and execute experimentation roadmap.
• Partner with Media Buyers to interpret results, identify winning patterns.
• Review and approve creative assets.
• Maintain knowledge base of creative learnings.
• Monitor competitors, trends, formats.
• Own end-to-end creative lifecycle.
• Explore AI tools, automation, new workflows.
• Collaborate with Brand, Design, Motion, Influencer Marketing, external creators.
• Build scalable processes, playbooks, frameworks.
• Manage production budgets (internal/external).
• Hire, mentor, develop team members.

Kogo poszukujemy?

Experience & Skills

• Performance Marketing – 5+ years for e-commerce/DTC, driving results via paid social (Meta, TikTok).
• Creative Strategy – Understanding paid social platforms, funnel mechanics, KPIs (CPA, ROAS, CVR, hook rate, thumb-stop ratio).
• Copywriting – Excellence in hooks, headlines, scripts, VSLs, UGC briefs, production briefs.
• Team Leadership – Leading/mentoring creative teams (copywriters, designers, motion designers, UGC creators).
• Buying Psychology & Direct Response – Grasp of buying psychology, direct-response, translating insights into personas, angles, messaging frameworks.
• Creative Testing & Experimentation – Building testing roadmaps, turning data into actionable learnings.
• Budget Management – Managing production budgets (internal/external: freelancers, UGC creators, production partners).
• AI & Automation – Using AI, creative automation, process-simplification tools to boost output.

Nice-to-Have

• Familiarity with project management tools.

Languages

• English (fluent).

Location & Work Mode

• Warsaw, Poland (office presence). Flexible hours.

Compensation & Benefits

• Salary not disclosed.
• private health
• life insurance
• sports cards
• 20-26 paid vacation
• flexible hours
• office library
• team outings